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" Self-imposed discipline with a bent towards results rather than 'creative' and sustainability spending is unfortunately not the norm in the marketing industry. "

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" Like pretty much every other ambitious person, I always figured I'd eventually move to New York. It is, at this point, half-dream and half-obligation for people trying to do big things. It's the American Dream inside the American Dream. "

Ryan Holiday

American Dream

People

Dream

" Work hard, take it seriously, embrace your ambition. And when you're not doing that, do something - whatever it happens to be - that taps into the part of you that makes you forget about all the rest of it. "

" When I lived in Louisiana, 'Django Unchained' was shot at my neighbor's house. They shot a Sly Stallone movie in my gym. "

" If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention. "

" Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers. "

" Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process. "

" We want things to go perfectly, so we naturally tell ourselves that we'll get started once the conditions are right or once we have our bearings, when, really, it would be better to focus on making do with how things actually are. "

Ryan Holiday

Want

Tell

" I have a pet goat. "

Ryan Holiday

Pet

Goat

" Ego is certainly there in many of the greatest and most dizzying tales of success - but it's there in some of the greatest stories of failure and self-implosion as well. "

" It angers me to see armed defenders at the bottom of Lost Cause statues, adding a renewed threat of violence to icons that are themselves part of an ideology of violence and intimidation. "

Ryan Holiday

Violence

See

" What people often forget is that for the parties involved, the media game is a vicious contest. "

" As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity. "

" Dr. Drew Pinsky changed my life. "

Ryan Holiday

Changed

Drew

" The news is notoriously inaccurate, and our memory of it is even worse. "

" I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong and giving bad advice, I do my best to help - even when they're not my clients. "

" The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla. "

" As authors, we're all trying to fight against obscurity and outside distractions, but it's a tough battle. "

" In June 2007, I finished up school for the year. I didn't know it at the time, but I was done with college forever. By the end of the summer, I had dropped out and would not return. "

" Stoicism - and philosophy - are not the domains of idle professors. They are the succor of the successful and the men and women of action. "

" People love stories; they use stories to make sense of the world. "

" Here's the thing I've learned about ideas: It's your job to have them. "

" We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' "

" The essential idea of Stoicism in my interpretation is, you don't control the world around you, you control how you respond. At 19, that's very empowering. "

" Let's be clear: there was no golden age of journalism. The media has always been bad. And instead of improving, it spent a lot of time and energy making up its own myth. "

" My neighbors don't care that I'm an author. It's inherently ego-inhibiting. "

" The idea that only the swaggering, all-knowing, and ruthlessly ambitious succeed is a lie. One that has discouraged so many people with so much potential - and worse, encouraged many more to crash and burn. "

" The greats - they protect their sleep because it's where the best work comes from. They say no to things. They turn in when they hit their limits. They don't let the creep of sleep deprivation undermine their judgment. "

" In my experience, marketing is best when it proves the product it is supporting. "

" Pretty much everyone's career starts the same way: with grunt work. Not just the cliched fetching of coffee, but other lowly tasks: taking notes in meetings, preparing paperwork, scheduling, intensive research - even flat-out doing our bosses' work for them. "

" Times change. Context changes. Just because something is old and a 'part of our history' shouldn't mean we are forced to honor it forever. "