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" The idea is to become a best-selling author first and then the rest of my books will be slam dunks. "

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" The subtle generational cues that make one thing cool and another uncool aren't always obvious to a parent. My children are my dinner-table sounding board. I've come up with some wonderful ideas that they universally dismissed as 'lame.' "

" In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer. "

" Do I really want to do a mobile game that's one of 300,000, where discoverability is everything? You really have to have a little more sizzle on the steak. I would rather be one of 100 apps for Google Glass than one of 300,000 for iOS and Android. "

" I'd love to design a school. "

" Remember that we can only in our forebrains handle 5-7 items. Our backbrains can handle massive amounts. So when you're given a problem, think about it before you go sleep, and chances are you can solve it by the next morning. "

" I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it. "

" I believe there are Steve Jobses all around us. Really, what is happening is that they're being edited out of importance. "

" We had some really powerful technology - Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that. "

" Being your own boss is much superior to working for the man. Including working for your father. "

" These days when you say 'videogame', people think of immersive games that take over your life and require three thumbs to control. My goal is to create games that almost retreat into the background. I'm interested in bringing them back to their role as a social facilitator, the way party games help people to interact. "

" When I was running Atari, violence against humanoid figures was not allowed. We'd let you shoot at a tank... but we drew the line at shooting at people, with blood splattering everywhere. "

" I had an awful lot of my soul invested in Atari culture. "

" I hate 'Mafia Wars'. "

" I just want the future to happen faster. I can't imagine the future without robots. "

" I think 'Something Ventured' is a nice piece because it celebrates venture capital in a unique and powerful way. "

" There are a lot of things about having money that are perceived to be cool but that aren't. Maybe if you're a CEO jerk who likes going coast to coast by himself in a G4, then that's fine. But that's not me. And it never will be. "

" Young adults love to play games and they're thirsty for social interaction, but a lot of bar and restaurant experiences are quite unsatisfactory on the social level. What young people need is a place that has the feel of an unhosted party where they find themselves interacting with like-minded strangers. "

" Selling Atari when I did - I think that's my biggest regret. And I probably should have gotten back heavily into the games business in the late Eighties. But I was operating under this theory at the time that the way to have an interesting life was to reinvent yourself every five or six years. "

" I don't feel 70. I am still looking out from 14-year-old eyes. "

" Innovation is hard. It really is. Because most people don't get it. Remember, the automobile, the airplane, the telephone, these were all considered toys at their introduction because they had no constituency. They were too new. "

" Everybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work. "

" Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference. "

" My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise. "

" Learning ballroom dancing is great for your brain. But it only works for three to six months. After that, you've got all the benefit you can get, and so you have to move on to yoga, and then Tai Chi, and then bridge, always keeping on the steep part of the learning curve. "

" I've always thought legal addictions are a great way to create a business. Starbucks is a wonderful example. "

" The truly creative people tend to be outliers. "

Creative People

" The ultimate inspiration is the deadline. "

" Radical innovation is difficult to fund. It seems scary. And the really radical things seem even more scary. "

" When it kind of went to 'Street Fighter', where you had to push 13 buttons with all 13 of your fingers and ripped the spine out of somebody, you know, violent games lost the women. Complexity lost the casual gamer. "

" Hire for passion and intensity; there is training for everything else. "