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" The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the industry has gone through that before. "
Troy Carter
Business
Way
Gone
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" I am inspired by the diversity of the entrepreneurs that come into 'Shark Tank' and the ability of the show to reach all Americans. "
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Ability
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" Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just because she is who she is. We want them to buy it because it's good. "
Troy Carter
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" Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most equipped to understand how to use data to further an artist's career. "
Troy Carter
Technology
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" When you look at how technology companies are funded, it's not a zero-sum game. It could be 20 investors in one company, and everybody has to work together for the benefit of that company. "
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Game
Look
" As we look at Hollywood and the controversy around the Oscars, it goes back to the voting block and the lack of people who come from that culture. For example, the NWA movie is a fantastic, fantastic movie. You need people who can look at a piece of art like that and understand the artistry in it. "
Troy Carter
Culture
Art
You
" When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place. "
Troy Carter
Place
Great
Think
" The music industry really is a meritocracy on a creative level. "
Troy Carter
Creative
Music Industry
Music
" Exclusives are bad for artists, bad for consumers, and bad for the whole industry. "
Troy Carter
Consumers
Artists
Whole
" Technology has long been the driver of growth in the music business from the invention of lacquers, eight-track players, vinyl, cassettes and CDs. "
Troy Carter
Business
Growth
Music
" The only two things that ever came naturally to me are music and investing. "
Troy Carter
Music
Me
Things
" In order to continue the growth, we have to go back to embracing technology and the way that people choose to consume music. "
Troy Carter
Technology
People
Music
" I bring in the record label who distributes the music. "
Troy Carter
Record
Who
Label
" It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. "
Troy Carter
Fail
Company
Successful
" Money doesn't make me tick. This definition of success doesn't make me tick. Managing some of the biggest stars in the world doesn't make me tick. Making my family proud makes me tick. "
Troy Carter
Family
World
Success
" If a kid goes and buys a CD at Best Buy, we have no idea who the person is, how many times they listen to it, or anything like that. "
Troy Carter
Listen
Best
Idea
" You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you can add to the vision - but you just can't make an artist like that. That's like saying Lebron James' high school coach made Lebron James. "
Troy Carter
Vision
Think
Support
" I grew up carrying crates of records for Will Smith and those guys. "
Troy Carter
Up
Records
Will
" Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but it's difficult to actually do the work. "
Troy Carter
People
Lot
Work
" The problem with when you look at eBay is that you can put a pair of Jordans next to a frying pan. It's an altogether different experience compared to having some editorial around it and well-curated experience. "
Troy Carter
You
Experience
Look
" Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail. "
Troy Carter
Born
Learn
Try
" Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand the culture. "
Troy Carter
Business
Culture
Nobody
" There were a lot of stereotypes that I had to break of how people in the entertainment industry do business. "
Troy Carter
Stereotypes
Business
Break
" I like to compare the attitude and energy of an emerging start-up to that of the early hip-hop era. From working at labels like Bad Boy and Ruff Ryders, walking into the Def Jam offices, A Touch of Jazz and things like that, the vibe is that off making something out of nothing and making things work, and that's what I love about start-ups. "
Troy Carter
Walking
Energy
Love
" I come from a place where when you shake someone's hand, it is a deal. "
Troy Carter
Someone
Come
Place
" The more people are listening to music and experiencing it, the more value for both the music companies and the artist, especially when their financial model is built around that . With the music industry, everybody is starting to understand that doesn't begin with a piece of music. "
Troy Carter
Artist
Value
People
" My mom was not able to buy us the expensive Air Jordans, so if I wanted something that was a little bit nicer, my brother and I, we had to go earn money for it. "
Troy Carter
Mom
Brother
Money
" I still have a day job, so I don't think I'll be a full-time Shark, but if they ever invited me back, I'd be more than happy to do it. "
Troy Carter
Happy
Day
Back
" My biggest frustration is the lack of scale in the music industry. The fact that no one has sold 100 million copies of an album is frustrating. "
Troy Carter
Music Industry
Fact
Frustration
" I said, 'Who said African American founders can't build a billion dollar company?' "
Troy Carter
Build
Company
Dollar
" When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going to have carpooling; you're going to have these different types of transportation. It's going to be a full ecosystem, but it's not going to be a winner-takes-all. "
Troy Carter
America
You
Magic