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" I bring in the record label who distributes the music. "
Troy Carter
Record
Who
Label
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" I grew up carrying crates of records for Will Smith and those guys. "
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" Exclusives are bad for artists, bad for consumers, and bad for the whole industry. "
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" Music as a whole industry is growing exponentially, but in terms of the actual music file, when you look at the actual value there, to me, 'The Beatles' catalog should be worth more than Spotify. "
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" GaGa is a digital baby - that's how they communicate. There cant be any layers between the artists and their fans. "
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" If a kid goes and buys a CD at Best Buy, we have no idea who the person is, how many times they listen to it, or anything like that. "
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Idea
" What's important for that person on the other side of the table, and what's important for the client? "
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" Fifty-one million likes doesn't mean we're going to sell 51m albums or concert tickets. "
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" You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you can add to the vision - but you just can't make an artist like that. That's like saying Lebron James' high school coach made Lebron James. "
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Vision
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Support
" Lady Gaga is phenomenal. From the first day I met her, she was lightning in a bottle. "
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Her
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Lightning
" I invested in Uber in 2011 when it was only in San Francisco. "
Troy Carter
Uber
San Francisco
San
" You're basically competing with the same exact product. Coke and Pepsi are at least in different cans. Lyft and Uber drivers are just swapping out the mustache for the U on the dashboard, depending on which one they're getting the call on. "
Troy Carter
You
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Product
" I believe in outgrowing a mentor and getting a new one, and I think that you can never be too old to be schooled by your mentor. "
Troy Carter
Believe
I Believe
Mentor
" I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way. "
Troy Carter
Culture
Just
Love
" When I first got pitched on Uber, I thought it was the dumbest idea ever. "
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Idea
Dumbest
First
" The problem with when you look at eBay is that you can put a pair of Jordans next to a frying pan. It's an altogether different experience compared to having some editorial around it and well-curated experience. "
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You
Experience
Look
" Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand the culture. "
Troy Carter
Business
Culture
Nobody
" My mom was not able to buy us the expensive Air Jordans, so if I wanted something that was a little bit nicer, my brother and I, we had to go earn money for it. "
Troy Carter
Mom
Brother
Money
" I thought I was going to be a rapper as a kid and used to hop the train down to Jazzy Jeff's studio for, like, six months straight waiting outside of the studio for the big break, and one day we got in the studio and played our demo for Will and Jeff and quickly learned that we weren't that good. "
Troy Carter
Waiting
Thought
Good
" I was brought onboard to strengthen the bridge between Spotify and the music community. "
Troy Carter
Community
Bridge
Music
" The only two things that ever came naturally to me are music and investing. "
Troy Carter
Music
Me
Things
" The more people are listening to music and experiencing it, the more value for both the music companies and the artist, especially when their financial model is built around that . With the music industry, everybody is starting to understand that doesn't begin with a piece of music. "
Troy Carter
Artist
Value
People
" With what Enrou was doing with helping women and taking products from local marketplaces, we thought it was really great. "
Troy Carter
Products
Doing
Great
" When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going to have carpooling; you're going to have these different types of transportation. It's going to be a full ecosystem, but it's not going to be a winner-takes-all. "
Troy Carter
America
You
Magic
" Being schooled is the same thing as learning, and you can never be too old to have your coattail pulled when you're wrong about something. "
Troy Carter
Same
Wrong
Never
" I was Jazzy Jeff's assistant. "
Troy Carter
Jazzy
Jeff
Assistant
" Before I even agreed to work with Hennessy and the Privilege Awards, I wanted to do some research on it, look up past winners, and find out more about it. "
Troy Carter
Past
Research
Work
" There are not a lot of black men in the pop business. "
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Pop
Men
Lot
" You have a huge demographic shift that's happening in America. Globally. "
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America
Happening
Huge
" The music industry really is a meritocracy on a creative level. "
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Creative
Music Industry
Music
" I don't think holograms are the future in the music industry. "
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Think
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Music Industry