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" Exclusives are bad for artists, bad for consumers, and bad for the whole industry. "
Troy Carter
Consumers
Artists
Whole
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" I come from a place where when you shake someone's hand, it is a deal. "
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" The music industry really has to learn a lesson from the tech industry about what scale means at the end of the day and learning how to monetize. "
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" The more people are listening to music and experiencing it, the more value for both the music companies and the artist, especially when their financial model is built around that . With the music industry, everybody is starting to understand that doesn't begin with a piece of music. "
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" When your back is against the wall, your brain has to function at a high level. "
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" I still have a day job, so I don't think I'll be a full-time Shark, but if they ever invited me back, I'd be more than happy to do it. "
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" When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place. "
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" Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail. "
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" It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video. "
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" If you look at a company like Uber, a company that so anti-establishment that cab companies are trying to find ways to shut it down, one could compare that to how Public Enemy and NWA went after then-modern society in hip hop. "
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" When I first got pitched on Uber, I thought it was the dumbest idea ever. "
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" We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. "
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" I believe in outgrowing a mentor and getting a new one, and I think that you can never be too old to be schooled by your mentor. "
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Mentor
" I bring in the record label who distributes the music. "
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Record
Who
Label
" If you can't see it, you can't be it. "
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You
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" The music industry really is a meritocracy on a creative level. "
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" I invested in Uber in 2011 when it was only in San Francisco. "
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Uber
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" A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. "
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" I didn't go to business school. I actually didn't even graduate high school. I ended up with a GED. So everything that I've learned in business, I've learned through experience. "
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" Mattel stepped up and changed the face of Barbie. Barbie looks a lot different than she did decades ago. Or even three weeks ago. "
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" When you look at how technology companies are funded, it's not a zero-sum game. It could be 20 investors in one company, and everybody has to work together for the benefit of that company. "
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" I think piracy itself is going to end up going away. "
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" The primary plan is to let the music speak for itself. "
Troy Carter
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" Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just because she is who she is. We want them to buy it because it's good. "
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" In the future, an artist will be able to perform for the entire world in one date. For the fan, it will be a fully immersive experience - through a pair of glasses or whatever the device. "
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" I'd like to open doors for underserved communities and minorities in entrepreneurship. "
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" Our bet is on the future of micronetworks. "
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" Technology has long been the driver of growth in the music business from the invention of lacquers, eight-track players, vinyl, cassettes and CDs. "
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" It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. "
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" To me, as A&R people and as managers, we're in the business of finding talent. It's no different than working with these engineers who just want to make good products. "
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