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" Skincare is incredibly important. I try to look after my skin as much as possible because I'm always inspired by women who age gracefully and naturally. "

Emilia Wickstead

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" Here in London, you can go for picnics and have a barbecue; you can go to a park and wear bare feet, much like New Zealand. But there's just so much buzz going on; you can be inspired by anything and everything. There's always something to do. Always. "

Emilia Wickstead

" I saw a niche in the market where made-to-measure wasn't being done in a modern, fresh way or in a short period of time. Traditionally, bespoke orders take a very long time, but I thought, 'Here we are with all these fashion-forward ideas - why not?' "

Emilia Wickstead

" New Zealand is such a down-to-earth place. "

Emilia Wickstead

" To escape and sit quietly on the beach - that's my idea of paradise. "

Emilia Wickstead

" I love the idea of a dress or a coatdress rather than a suit with a jacket. "

Emilia Wickstead

" I would not dress Katie Price. Ever. It's important to keep the right look, so it's important to be dressing the right people. "

Emilia Wickstead

" There's a great niche in the market for what I do, which is effortless style. "

Emilia Wickstead

" I don't come from family money, and neither does my husband. "

Emilia Wickstead

" I think that we cater for the woman that wants to be fashion-forward but also wants to purchase an investment piece that she'll have in her wardrobe forever. "

Emilia Wickstead

" I never get my hair done. I just do it myself. "

Emilia Wickstead

" I think I'm starting to be a little bit more appreciated or a little bit more noticed in the industry. "

Emilia Wickstead

" I put myself into another world and another identity, and I design not for how my life is but for how my imaginary life is. "

Emilia Wickstead

" We're creating a brand image which didn't exist in the beginning, and I want to grow that. And in the way that the clothes and services we offer are a luxurious niche, I want to be doing that with accessories. "

Emilia Wickstead

" I love wearing interesting shoes that work well with my outfit. "

Emilia Wickstead

" I've had women buy their entire wardrobes from me; from suits to full-length evening gowns and sophisticated day dresses, they buy everything. "

Emilia Wickstead

" The most wonderful thing about having a small business is that every person we dress gets a really intimate process. "

Emilia Wickstead

" I'd say I play on old world couture as opposed to modern day bridal; there's something very timeless and appealing in that. "

Emilia Wickstead

" I enjoy going for brunch at Granger & Co. in Notting Hill and having my all-time favourite: poached eggs and avocado on toast. I love the aesthetic of the space and the fresh, modern approach in the dishes. "

Emilia Wickstead

" I would've loved to dress Diana Vreeland. I just loved her work as a creative woman and as a business woman - unpredictable, exciting, fun, and very, very clever. "

Emilia Wickstead

" The majority of our clients are British. They want to wear things time and time again. "

Emilia Wickstead

" I wore one of my own designs on my wedding day. "

Emilia Wickstead

" The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get. "

Emilia Wickstead

" In the day, I wear mascara and tinted moisturiser - although I've learnt that if I'm getting my photograph taken, it's better to apply more; otherwise, I look really, really tired. "

Emilia Wickstead

" I feel like British designers are having a real moment; there's a lot of freedom to be different, and I think that that's what so unique. There's no expectation of what you're going to see at London Fashion Week, and I think that's why you get such a mixed bag of sweets. "

Emilia Wickstead

" Prada Infusion d'Iris perfume - my mother wears it, so it feels like home away from home. It's lovely to smell her scent at all times. "

Emilia Wickstead

" Once, four friends and I cut all our hair off, like boys. A couple of them cried afterwards, but I thought we looked really good. "

Emilia Wickstead

" I want to offer a wide range of classic and contemporary bridalwear to suit all personalities, readily available to try on. "

Emilia Wickstead

" I like to think that people are buying Emilia Wickstead because they want to keep it in their wardrobe as an investment piece; she's not just buying it because it's of the moment or what's currently in season. "

Emilia Wickstead

" There is so much talent in British fashion: a real cookie jar of different aesthetics with designers like Mary Katrantzou, Erdem, Christopher Kane, J. W. Anderson, and Simone Rocha. "

Emilia Wickstead

" Red lipstick aside, I firmly believe that less is more in terms of make-up. "

Emilia Wickstead