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" My wedding dress was featured by 'Vogue' and 'American Town and Country,' and from there, people started to come to us because they had seen that dress. "
Emilia Wickstead
Us
American
Wedding
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" There's a great niche in the market for what I do, which is effortless style. "
Emilia Wickstead
Market
Great
Effortless
" The majority of our clients are British. They want to wear things time and time again. "
Emilia Wickstead
Again
Wear
Clients
" There is nothing more beautiful than personality wrinkles. "
Emilia Wickstead
Beautiful
More
Wrinkles
" The first wedding dress I ever made was for myself. It was at a time when I had my business up and running, but it was still very early days, and I thought, 'This is my moment to do whatever I like.' "
Emilia Wickstead
Myself
Business
Dress
" To escape and sit quietly on the beach - that's my idea of paradise. "
Emilia Wickstead
Sit
Beach
Paradise
" It is important that every bride feels comfortable in her chosen dress, and fabric choice has a big part to play in this. "
Emilia Wickstead
Important
Play
Dress
" I always think about my lifestyle when designing, so that's being a mother, being a career woman, being a wife, and being a woman who loves to entertain. "
Emilia Wickstead
Who
Woman
Think
" New Zealand is such a down-to-earth place. "
Emilia Wickstead
New Zealand
Zealand
New
" The Emilia Wickstead customer is a sophisticated, accomplished woman who expresses her femininity and style through the way she dresses. She appreciates classic with a twist, yet luxurious and high quality clothing that make her feel confident, elegant, and ultimately chic. "
Emilia Wickstead
Quality
Style
Woman
" I've had women buy their entire wardrobes from me; from suits to full-length evening gowns and sophisticated day dresses, they buy everything. "
Emilia Wickstead
Suits
Day
Dresses
" I like to think that people are buying Emilia Wickstead because they want to keep it in their wardrobe as an investment piece; she's not just buying it because it's of the moment or what's currently in season. "
Emilia Wickstead
People
Think
She
" Here in London, you can go for picnics and have a barbecue; you can go to a park and wear bare feet, much like New Zealand. But there's just so much buzz going on; you can be inspired by anything and everything. There's always something to do. Always. "
Emilia Wickstead
Barbecue
Always
Feet
" My clients can choose their own colours and fabrics to have something unique in their wardrobes. "
Emilia Wickstead
Unique
Choose
Own
" I never get my hair done. I just do it myself. "
Emilia Wickstead
Never
Done
Hair
" My grandmother, Amalia Pia Emilia Vignola, whom I called Nonna, brought out the fairy tale in everything. She used to tuck me into bed so vigorously that I never felt anything less than comforted, and then afterwards, she would sit on a cane basket box next to my bed and read Hans Christian Andersen to me. "
Emilia Wickstead
Sit
She
Me
" When I think of Bicester, I think of those beautiful pieces that you might not have been able to purchase before, but they're pieces that you'll keep forever. "
Emilia Wickstead
Forever
Think
Keep
" My grandmother has strongly influenced my approach to beauty. She has always cared for her skin by cleansing and washing her face with warm water in the morning. At all times, she has lipstick on and her face is immaculately powdered - she follows the same routine to this day and looks great at 94. "
Emilia Wickstead
Day
Morning
Beauty
" Old images and films are my main source of inspiration. "
Emilia Wickstead
Old
Source
Main
" I'd like to think we can make a nice, glowing change to British dressing. "
Emilia Wickstead
Nice
Change
Dressing
" I am a little obsessed with stripes. "
Emilia Wickstead
I Am
Obsessed
Am
" From the age of 11, I was taught the importance of earning my own money. I would babysit, walk dogs, clean cars, and work at the local corner shop and the butcher's. If I wanted to buy something, I always bought it myself. "
Emilia Wickstead
Myself
Work
Money
" I don't come from family money, and neither does my husband. "
Emilia Wickstead
Husband
Money
Family
" It's quite funny. I grew up with my mother: as a designer, she was always working, and I actually used to say to her, 'Whatever you do, never leave me your business.' "
Emilia Wickstead
Business
Me
She
" What's exciting for me is to make sure that people do still dress up - how do we do that in this fast-paced modern world, when we're all on the move and all so busy? "
Emilia Wickstead
Busy
Me
World
" You can see that ladylike kind of dressing with a twist coming back at Dior, and I think that a lot of the fashion is following in those kinds of footsteps. It's wearable. It sits in your wardrobe forever. "
Emilia Wickstead
Back
See
You
" The most wonderful thing about having a small business is that every person we dress gets a really intimate process. "
Emilia Wickstead
Small
Dress
Person
" I feel like British designers are having a real moment; there's a lot of freedom to be different, and I think that that's what so unique. There's no expectation of what you're going to see at London Fashion Week, and I think that's why you get such a mixed bag of sweets. "
Emilia Wickstead
Fashion
Unique
Think
" I would not dress Katie Price. Ever. It's important to keep the right look, so it's important to be dressing the right people. "
Emilia Wickstead
Price
Important
Look
" I was so young when I started, my taste has changed and developed, and I've gone from being a little bit safe to trying different things. "
Emilia Wickstead
Gone
Young
Trying
" I saw a niche in the market where made-to-measure wasn't being done in a modern, fresh way or in a short period of time. Traditionally, bespoke orders take a very long time, but I thought, 'Here we are with all these fashion-forward ideas - why not?' "
Emilia Wickstead
Done
Ideas
Long