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" We do have a lot of personal relationships with people who will come to our store or showroom. "

Emilia Wickstead

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" My grandmother has strongly influenced my approach to beauty. She has always cared for her skin by cleansing and washing her face with warm water in the morning. At all times, she has lipstick on and her face is immaculately powdered - she follows the same routine to this day and looks great at 94. "

Emilia Wickstead

" If I'd really known how hard I was going to have to work behind the scenes to have any kind of business, I think I would have stopped. "

Emilia Wickstead

" There is so much talent in British fashion: a real cookie jar of different aesthetics with designers like Mary Katrantzou, Erdem, Christopher Kane, J. W. Anderson, and Simone Rocha. "

Emilia Wickstead

" I attended speech and drama classes with a nun to help me gain confidence in speaking without my face turning red each time. "

Emilia Wickstead

" I like to think that people are buying Emilia Wickstead because they want to keep it in their wardrobe as an investment piece; she's not just buying it because it's of the moment or what's currently in season. "

Emilia Wickstead

" I would've loved to dress Diana Vreeland. I just loved her work as a creative woman and as a business woman - unpredictable, exciting, fun, and very, very clever. "

Emilia Wickstead

" I was very aware of the fact that I was a young designer, and I didn't want to fall into the trap of 'mother of the bride' dressing and 'occasion-wear.' I wanted to make sure that girls my age were wearing it and that there was a cool factor to my clothes. "

Emilia Wickstead

" My wedding dress was featured by 'Vogue' and 'American Town and Country,' and from there, people started to come to us because they had seen that dress. "

Emilia Wickstead

" It is important that every bride feels comfortable in her chosen dress, and fabric choice has a big part to play in this. "

Emilia Wickstead

" I strongly believe that many of the best decisions are made on gut instinct. "

Emilia Wickstead

" There's a great niche in the market for what I do, which is effortless style. "

Emilia Wickstead

" It's quite funny. I grew up with my mother: as a designer, she was always working, and I actually used to say to her, 'Whatever you do, never leave me your business.' "

Emilia Wickstead

" A lot of people ask, 'How did you start the business, and how did you do it money-wise?' And the truth is that I had three jobs. A day job, an evening job, and then designing my collection as well. That's just how we did it. "

Emilia Wickstead

" Red lipstick aside, I firmly believe that less is more in terms of make-up. "

Emilia Wickstead

" I want to offer a wide range of classic and contemporary bridalwear to suit all personalities, readily available to try on. "

Emilia Wickstead

" I love doing fittings and seeing women look really confident in their clothes because they're not wearing something too boxy but that really shows off their figures. Everybody has a different figure - it's important to design for different shapes. "

Emilia Wickstead

" I never get my hair done. I just do it myself. "

Emilia Wickstead

" I'm always doing everything backwards. "

Emilia Wickstead

" When I think of Bicester, I think of those beautiful pieces that you might not have been able to purchase before, but they're pieces that you'll keep forever. "

Emilia Wickstead

" I love everything I design. "

Emilia Wickstead

" It's almost like a chintzy floral that I play on, and sometimes it can get a bad rep. It doesn't necessarily feel modern, but with different silhouettes and cuts, it can. "

Emilia Wickstead

" There are many bespoke services in the U.K., but everything's quite old-fashioned. There wasn't anything young and modern and fresh. We're this young service, where a 25-year-old might come and get some great skirts and her mum could come in for some linens. "

Emilia Wickstead

" I would not dress Katie Price. Ever. It's important to keep the right look, so it's important to be dressing the right people. "

Emilia Wickstead

" I love seeing a woman in a beautiful dress and pairing it with a light shoe that shows skin - I really believe in toe cleavage. "

Emilia Wickstead

" I don't like the word 'ladylike.' "

Emilia Wickstead

" My grandmother, Amalia Pia Emilia Vignola, whom I called Nonna, brought out the fairy tale in everything. She used to tuck me into bed so vigorously that I never felt anything less than comforted, and then afterwards, she would sit on a cane basket box next to my bed and read Hans Christian Andersen to me. "

Emilia Wickstead

" I don't come from family money, and neither does my husband. "

Emilia Wickstead

" You can see that ladylike kind of dressing with a twist coming back at Dior, and I think that a lot of the fashion is following in those kinds of footsteps. It's wearable. It sits in your wardrobe forever. "

Emilia Wickstead

" The message I want to put forward for women is that I never want it to be about, 'Oh, it's a bit difficult to put that together,' or, 'She can dress that way, but I can't.' Actually, my designs are for all women, and I truly believe that you can make yourself feel wonderful in whatever you wear. That's the importance behind what I design. "

Emilia Wickstead

" I'd like to think we can make a nice, glowing change to British dressing. "

Emilia Wickstead