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" A lot of people ask, 'How did you start the business, and how did you do it money-wise?' And the truth is that I had three jobs. A day job, an evening job, and then designing my collection as well. That's just how we did it. "

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" It's about having that nice balance. I think that's the answer to today's modern girl who is on the run. She's throwing on something before she goes out, but I still believe in the glitz and the glamour of everything and making that come to life. "

Emilia Wickstead

Girl

Balance

Life

" My grandmother has strongly influenced my approach to beauty. She has always cared for her skin by cleansing and washing her face with warm water in the morning. At all times, she has lipstick on and her face is immaculately powdered - she follows the same routine to this day and looks great at 94. "

" I've had women buy their entire wardrobes from me; from suits to full-length evening gowns and sophisticated day dresses, they buy everything. "

" I don't like the word 'ladylike.' "

Emilia Wickstead

Ladylike

Word

" I think I'm starting to be a little bit more appreciated or a little bit more noticed in the industry. "

" My clients can choose their own colours and fabrics to have something unique in their wardrobes. "

" When I think of Bicester, I think of those beautiful pieces that you might not have been able to purchase before, but they're pieces that you'll keep forever. "

" I have clients from 19 to 80 years old, and the way I work means that they can take the same dress and shorten, lengthen it, remove the sleeve, adjust details - and make it their own. They get a piece that is right for them. It's a clever way of shopping in this economy. "

" My wedding dress was featured by 'Vogue' and 'American Town and Country,' and from there, people started to come to us because they had seen that dress. "

Emilia Wickstead

American

Wedding

" I would not dress Katie Price. Ever. It's important to keep the right look, so it's important to be dressing the right people. "

" I put myself into another world and another identity, and I design not for how my life is but for how my imaginary life is. "

" Here in London, you can go for picnics and have a barbecue; you can go to a park and wear bare feet, much like New Zealand. But there's just so much buzz going on; you can be inspired by anything and everything. There's always something to do. Always. "

" I love the idea of a dress or a coatdress rather than a suit with a jacket. "

" I would've loved to dress Diana Vreeland. I just loved her work as a creative woman and as a business woman - unpredictable, exciting, fun, and very, very clever. "

" The message I want to put forward for women is that I never want it to be about, 'Oh, it's a bit difficult to put that together,' or, 'She can dress that way, but I can't.' Actually, my designs are for all women, and I truly believe that you can make yourself feel wonderful in whatever you wear. That's the importance behind what I design. "

" The most wonderful thing about having a small business is that every person we dress gets a really intimate process. "

" There is nothing more beautiful than personality wrinkles. "

Emilia Wickstead

Beautiful

Wrinkles

" Old images and films are my main source of inspiration. "

" I am a little obsessed with stripes. "

Emilia Wickstead

I Am

Obsessed

" In the day, I wear mascara and tinted moisturiser - although I've learnt that if I'm getting my photograph taken, it's better to apply more; otherwise, I look really, really tired. "

" There's a great niche in the market for what I do, which is effortless style. "

" I love wearing interesting shoes that work well with my outfit. "

" I like to think that people are buying Emilia Wickstead because they want to keep it in their wardrobe as an investment piece; she's not just buying it because it's of the moment or what's currently in season. "

" I want to offer a wide range of classic and contemporary bridalwear to suit all personalities, readily available to try on. "

" I'd like to think we can make a nice, glowing change to British dressing. "

" We do have a lot of personal relationships with people who will come to our store or showroom. "

" Red lipstick aside, I firmly believe that less is more in terms of make-up. "

" What's exciting for me is to make sure that people do still dress up - how do we do that in this fast-paced modern world, when we're all on the move and all so busy? "

Emilia Wickstead

Busy

World

" I feel far more empowered, sophisticated, and forward-thinking in flats than in high heels. Especially when I am working and hosting meetings. "

Emilia Wickstead

I Am

Meetings

" It's a huge achievement to have anyone wearing your clothes, and when they are in the limelight, it's the best advertisement for your brand. "