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" We are continually faced by great opportunities brilliantly disguised as insoluble problems. "

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" Talk to people in their own language. If you do it well, they'll say, 'God, he said exactly what I was thinking.' And when they begin to respect you, they'll follow you to the death. "

" You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere. "

" I always go back to Harry Truman: Should we drop an atomic bomb to save 100,000 lives? That's a hell of a decision to make. Did he make that decision by himself? No, he had advisers. "

" We've got to pause and ask ourselves: How much clean air do we need? "

" I guess that's one achievement I'm really proud of. Saving Chrysler was more than jobs, more than shareholder value. Saving Chrysler was a good idea for the whole country. "

" Every business and every product has risks. You can't get around it. "

" There are times when even the best manager is like the little boy with the big dog, waiting to see where the dog wants to go so he can take him there. "

" People want economy and they will pay any price to get it. "

" The discipline of writing something down is the first step toward making it happen. "

" The only rock I know that stays steady, the only institution I know that works, is the family. "

" The kind of people I look for to fill top management spots are the eager beavers, the mavericks. These are the guys who try to do more than they're expected to do - they always reach. "

" A guy named Charlie Beacham was my first mentor at Ford. He taught me the importance of the dealers, and he rubbed my nose in the retail business. "

" The ability to concentrate and to use time well is everything. "

" The speed of the boss is the speed of the team. "

" I hire people brighter than me and then I get out of their way. "

" We at Chrysler borrow money the old-fashioned way. We pay it back. "

" The most successful businessman is the man who holds onto the old just as long as it is good, and grabs the new just as soon as it is better. "

" Decisiveness is the one word that makes a good manager. "

" Apply yourself. Get all the education you can, but then, by God, do something. Don't just stand there, make it happen. "

" In the end, all business operations can be reduced to three words: people, product, and profits. "

" I guess I invented extended warranties, because that's all we had to sell at Chrysler in those days. "

" So what do we do? Anything. Something. So long as we just don't sit there. If we screw it up, start over. Try something else. If we wait until we've satisfied all the uncertainties, it may be too late. "

" In a corporation, there can only be one guy in the end: the CEO. "

" Chrysler invented rebates, I'm sorry to say. I didn't have anything to do with that. A lot of flaky deals were made in order to give the customer enough cash for a down payment. "

" Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can't miss. "

" I was at Ford for 32 years. I went to Chrysler in 1978, four or five months after I got canned by Henry Ford. "

" I have found that being honest is the best technique I can use. Right up front, tell people what you're trying to accomplish and what you're willing to sacrifice to accomplish it. "

" Motivation is everything. You can do the work of two people, but you can't be two people. Instead, you have to inspire the next guy down the line and get him to inspire his people. "

" Management is nothing more than motivating other people. "

" In a completely rational society, the best of us would be teachers and the rest of us would have to settle for something else. "