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" I guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful. "
Nolan Bushnell
Know
People
Thinking
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" Being your own boss is much superior to working for the man. Including working for your father. "
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" The truly creative people tend to be outliers. "
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" I was actually the manager of the games department of an amusement park when I was at college, so I understood the coin-op side of the games business very well. "
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" How about keyboards in your mouth? How fast can you type with your tongue? People will think you're just masticating, when you're really talking to your girlfriend. "
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" A lot of what is wrong with corporate America has to do with a culture filled with antibodies trained to expel anything different. HR departments often want cookie cutter employees, which inevitably results in cookie cutter solutions. "
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" I always loved both 'Breakout' and 'Asteroids' - I thought they were really good games. There was another game called 'Tempest' that I thought was really cool, and it represented a really hard technology. It's probably one of the only colour-vector screens that was used in the computer graphics field at that time. "
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" Everybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work. "
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" Every company needs to have a skunkworks, to try things that have a high probability of failing. You try to minimize failure, but at the same time, if you're not willing to try things that are inherently risky, you're not going to make progress. "
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" 'Pong' hit the fancy. It was sort of the perfect storm of a game which has two players highly social, a game that women could play better than a guy, and sort of an acceptance of this social nature of games in a bar. "
Nolan Bushnell
Game
Acceptance
Nature
" We didn't do a square ball in 'Pong' because we thought it was cool. We did it because that was all we could do. "
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" Do I really want to do a mobile game that's one of 300,000, where discoverability is everything? You really have to have a little more sizzle on the steak. I would rather be one of 100 apps for Google Glass than one of 300,000 for iOS and Android. "
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Want
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" I'm glad to see the casual game play coming back now on the Internet, games that aren't violent, that aren't complex that you can sit down and you can have some fun. "
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Game
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" I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it. "
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" I never, ever, saw the evil Steve Jobs. He was always the most well-mannered and respectful guy I knew. And we got to be pretty good friends. He didn't suffer fools gladly. I guess he didn't think I was a fool. "
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" Learning ballroom dancing is great for your brain. But it only works for three to six months. After that, you've got all the benefit you can get, and so you have to move on to yoga, and then Tai Chi, and then bridge, always keeping on the steep part of the learning curve. "
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" Everybody believes in innovation until they see it. Then they think, 'Oh, no; that'll never work. It's too different.' "
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Never
Work
See
" When I was running Atari, violence against humanoid figures was not allowed. We'd let you shoot at a tank... but we drew the line at shooting at people, with blood splattering everywhere. "
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Line
You
Violence
" One of the big concerns I have is that most of the HR departments in a lot of companies are hiring away from creativity and they don't know it. For instance, they are requiring everybody to have a college degree. The most creative people I know couldn't deal with college. "
Nolan Bushnell
Creative
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" I try to get a vision of the future, and then I try to figure out where the discontinuities are. "
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" The game business reinvents itself every five years. "
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" Hire for passion and intensity; there is training for everything else. "
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" I don't feel 70. I am still looking out from 14-year-old eyes. "
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" Radical innovation is difficult to fund. It seems scary. And the really radical things seem even more scary. "
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" I want to fix education in the world. As soon as I work on that, I am going to work on world hunger and then world peace. "
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" I've been in navigation systems, robotics, restaurants, communications systems, touch screens, and now I'm back in games. I like to say I have five-year A.D.D. "
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" In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake. "
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Apple
" I had an awful lot of my soul invested in Atari culture. "
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Invested
Soul
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" Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place. "
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Place
Energy
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" Innovation is hard. It really is. Because most people don't get it. Remember, the automobile, the airplane, the telephone, these were all considered toys at their introduction because they had no constituency. They were too new. "
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" We're moving away from a credentialed society to a merit society. "
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