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" It takes me exactly a minute and a half to get dressed in the morning. "

Sergio Marchionne

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" Most car advertising assumes that people have IQs that are missing a digit. "

Sergio Marchionne

" The biggest fear that I see is that we will be left behind. We are a very slow industry; for us to make a decision takes forever. Take Tesla: Elon moves at the speed of a rocket. "

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" I love Obama to talk about Chrysler. It's the cheapest bloody advertising I can get. "

Sergio Marchionne

" The hardest job is getting personalities to mesh. "

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" I think that if you don't do the full analysis of what the origin of the electrical power is, where it comes from, how you get batteries into these cars, what the cost is in terms of CO2 and the environment, I think the analysis that we are going to save the planet with electric cars is nonsense. "

Sergio Marchionne

" By 2025, more than half of the power units you see on the road will have some relevance of electrification. There may be a base combustion engine, but it is combustion and electrification that will make the machine run. "

Sergio Marchionne

" When you got mechanisms in a car that prevent damage from happening to the engine and that operate under very specific circumstances, those things are exceptions under normal operating conditions of the car; under the rules, they need to be disclosed. "

Sergio Marchionne

" Who my successor is will be up to the board, not me. "

Sergio Marchionne

" All my bloody pants look the same; all my sweaters look the same. The shirts change; they're all blue. "

Sergio Marchionne

" I've always had this incredible sense of urgency. I've always had this desire not to let things fester and to really seize the moment, because it's serendipity. "

Sergio Marchionne

" My job is not to make decisions but to set stretch objectives and help our managers work out how to reach them. "

Sergio Marchionne

" One of the most horrible wastes of capital you see is the duplication of the effort by the car manufacturers to do things that appear to be different from the other guy. "

Sergio Marchionne

" Chrysler's best assets were its Jeeps, minivans, and light trucks. Fiat's expertise was in small-car technology and fuel-efficient engines, the very thing that Chrysler lacked. "

Sergio Marchionne

" I won't talk of bad luck. I don't believe in it. "

Sergio Marchionne

" I think the mind should deliver new and fresh designs all the time. "

Sergio Marchionne

" Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff. "

Sergio Marchionne

" When I was young and foolish, and I had no money, I bought myself the carcass of a Jaguar E-Type. It was a rust bucket. I spent all my university savings trying to fix the car. I never did, and I finally sold it to recover at least part of my investment. "

Sergio Marchionne

" The suggestion that we were pursuing consolidation as a replacement for reaching our financial targets by 2018 is fundamentally a bunch of hogwash. "

Sergio Marchionne

" People don't like the car business. They like going to car sales, but they don't like the stock of the car companies. "

Sergio Marchionne

" BlackBerrys are divine instruments. "

Sergio Marchionne

" I am never on holiday. "

Sergio Marchionne

" If I want to leave one thing here after I'm gone, it would be an incredible sense of humility. "

Sergio Marchionne

" I'm not really a late night guy. I used to be when I was younger. "

Sergio Marchionne

" There's a not a single doubt in my mind that the car that changed the conversation about Chrysler was the Grand Cherokee of 2010. "

Sergio Marchionne

" Following the automotive pack down unwise and unprofitable roads is not just naive but also very dangerous. "

Sergio Marchionne

" I think hybrids are inevitable. The question is not the technology: it's a question of the cost and whether the consumer will pay. "

Sergio Marchionne

" I like fast cars. I used to be a car buff before I went to Fiat. "

Sergio Marchionne

" I act like a native in North America. I eat sliders in Detroit. "

Sergio Marchionne

" One of the things that unfortunately happens in organizations that become dysfunctional is that the very first thing to go is the amount of care and attention that you place on the workplace and the environment within which people work. "

Sergio Marchionne

" I have been public on this, and I firmly, firmly believe that this notion of accountability for what you promise as a leader is as important as your integrity. "

Sergio Marchionne