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" I have been public on this, and I firmly, firmly believe that this notion of accountability for what you promise as a leader is as important as your integrity. "

Sergio Marchionne

You

Leader

Integrity

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" I just want to make things that people want to buy. I have no confusion about this. "

" Most car advertising assumes that people have IQs that are missing a digit. "

" You only produce one car less than the demand for the vehicle. You just don't exceed that equation. "

" It takes me exactly a minute and a half to get dressed in the morning. "

" It is only proper that our employees share in the savings generated by tax reform and that we openly acknowledge the resulting improvement in the U.S. business environment by investing in our industrial footprint accordingly. "

" One of the most horrible wastes of capital you see is the duplication of the effort by the car manufacturers to do things that appear to be different from the other guy. "

" I'm not really a late night guy. I used to be when I was younger. "

" I like fast cars. I used to be a car buff before I went to Fiat. "

" I have the same clothing everywhere I live. "

" I want to study theoretical physics because it is one of the hardest things there is. "

" The last thing you want is a group of senators who just lent you seven and a half billion dollars to sit back and go, 'Look at these jerks and how they're using taxpayer money.' "

" I like simplicity almost to the point of being monastic. "

Sergio Marchionne

Simplicity

Point

" There's not a single doubt in my mind that the whole of Chrysler organization views itself as an American car producer. "

" There's nothing worse in life than to sit there and be the victim of a process that's outside your control. "

" I think hybrids are inevitable. The question is not the technology: it's a question of the cost and whether the consumer will pay. "

" Don't believe your own press, and don't give speeches. "

" I love Obama to talk about Chrysler. It's the cheapest bloody advertising I can get. "

" I just want to make a difference. I want to make Chrysler the most profitable car company in the United States. "

" There's no doubt that we are, by traditional automotive manufacturing standards, an automotive conglomerate. And so that causes confusion by definition. "

" The biggest fear that I see is that we will be left behind. We are a very slow industry; for us to make a decision takes forever. Take Tesla: Elon moves at the speed of a rocket. "

" People need to trust you: that you're going to pull them out and that they will follow you when you pull them out. If they don't get that comfort, they're going to drop you. This is true of organizations. It's true of countries. "

" There's a not a single doubt in my mind that the car that changed the conversation about Chrysler was the Grand Cherokee of 2010. "

" People don't like the car business. They like going to car sales, but they don't like the stock of the car companies. "

Sergio Marchionne

Sales

People

" I act like a native in North America. I eat sliders in Detroit. "

Sergio Marchionne

Act

Native

" If you look at Jeep, Ram, and the premium brands, those are brands that will survive. "

" We have made the decision that we're going to take some key products, such as the Wrangler and the Grand Cherokee, and protect those as being true American icons: produce them in the U.S. and make them available nowhere else. "

" All my bloody pants look the same; all my sweaters look the same. The shirts change; they're all blue. "

" When I was young and foolish, and I had no money, I bought myself the carcass of a Jaguar E-Type. It was a rust bucket. I spent all my university savings trying to fix the car. I never did, and I finally sold it to recover at least part of my investment. "

" Chrysler's best assets were its Jeeps, minivans, and light trucks. Fiat's expertise was in small-car technology and fuel-efficient engines, the very thing that Chrysler lacked. "

" I don't want to conquer North America. I only want a share. "

Sergio Marchionne

Want

Only