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" In whatever number of years I have on Earth, I think that promoting the values of free expression, the openness of the Internet, that's the best use of my time. "

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" Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google. "

Eric Schmidt

Drive

Google

" I think it's pretty clear that the Internet as a whole has not had a strong notion of identity. And identity means, 'Who am I?' Fundamentally, what Facebook has done has built a way to figure out who people are. "

" When you use Google, do you get more than one answer? Of course you do. Well, that's a bug. We have more bugs per second in the world. We should be able to give you the right answer just once. We should know what you meant. "

Eric Schmidt

World

You

" Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model. "

" The issues of wireless versus wireline gets very messy. And that's really an FCC issue, not a Google issue. "

" Silicon Valley's involvement with Washington dates from one event, which was John Scully - who was the CEO of Apple - had dinner with President Clinton and Vice President Gore in 1993. And we're all going, like, 'What's going on? Why would we have dinner with the president?' "

" We know that Google Earth and Google Maps have had a tremendous impact on Google traffic, users, brand, adoption, and advertisers. We also know Google News, for example, which we don't monetize, has had a tremendous impact on searches and on query quality. We know those people search more. Because we've measured it. "

Eric Schmidt

Impact

Know

" The core problem is that the world is full of people who would like to take 99 per cent of the information that's on the Internet, and eliminate 1 per cent. Everyone has their own thing they don't like. "

" I think I could argue that the press has more impact on politics than corporations. "

Eric Schmidt

Impact

Think

" People are surprised to find out that an awful lot of people think that they're idiots. "

" I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know. "

" Washington is an incumbent protection machine. Technology is fundamentally disruptive. "

" I do want to emphasize that we've seen an explosion in the use of Google Maps and Google Earth for education. The earth is a special place. It is our home and it's why we're all here. And the ability to see what's really going on the earth, the good stuff and the bad stuff, at the level that you can, is phenomenal. "

" Washington - having spent a lot of time there, I grew up there and have spent a lot of time there recently - is largely defined by detailed analytical views and policy choices that are not very good. You know, each policy choice has a winner and a loser, right? Somebody's ox is getting gored. "

" And the more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google. "

" YouTube's traffic continues to grow very quickly. Video is something that we think is going to be embedded everywhere. And it makes sense, from Google's perspective, to be the operator of the largest site that contains all that video. "

" People assume that computers will do everything that humans do. Not good. People are different from each other and they are all really different from computers. "

" The rise of Google, the rise of Facebook, the rise of Apple, I think are proof that there is a place for computer science as something that solves problems that people face every day. "

" People who bet against the Internet, who think that somehow this change is just a generational shift, miss that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the end user, and that end user is going to use them. "

" I use Google+, and I find the quality of the comments are very sophisticated because there is more trust inside of Google+ than there is inside of Twitter and Facebook, for example. "

" We want to make sure the thing you're looking for is on Google 100 percent of the time. "

" I still believe that sitting down and reading a book is the best way to really learn something. "

" If you think about the history of the PC industry, the PC industry has essentially been nothing but acquisitions by one company or another. Dell is the outlier. Dell built its own culture. They automated themselves to be the most efficient manufacturer. "

" Google is very much a not-invented-here, build-it-ourselves culture. "

" A lot of the Google inventions came from engineers just screwing around with ideas. And then management would see them, and we'd say, 'Boy, that's interesting. Let's add some more engineers.' "

" Even though Google may do very well, there will always be an alternative to what Google is doing, and people will always have the free choice... because there's no way for us to prevent them from exercising that choice. That is one of the key aspects of why the Internet has been so successful. No technologies can dominate. "

" Your car should drive itself. It's amazing to me that we let humans drive cars... It's a bug that cars were invented before computers. "

Eric Schmidt

Drive

Computers

" In general in technology, if you own a platform that's valuable, you can monetize it. "

" Google's architectural model around broadband and services and so forth plays very well to the powerful devices and services Apple is doing. We're a perfect back end to the problems that they're trying to solve. "

" There is a science to managing high tech businesses, and it needs to be respected. One of them is that in technology businesses, leadership is temporary. It's constantly recycling. So the asset has limited lifetime. "