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" I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know. "

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" The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google. "

Eric Schmidt

Our

Better

Get

" I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time. "

" The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time. "

" The coach doesn't have to play the sport as well as you do. They have to watch you and get you to be your best. "

" People are good at intuition, living our lives. What are computers good at? Memory. "

" Amazon has well passed any expectations of its ability to change distribution and marketing. "

" Even though Google may do very well, there will always be an alternative to what Google is doing, and people will always have the free choice... because there's no way for us to prevent them from exercising that choice. That is one of the key aspects of why the Internet has been so successful. No technologies can dominate. "

" The adult way to run a business is to run it more like a country. They have disputes, yet they've actually been able to have huge trade with each other. They're not sending bombs at each other. "

" We weren't here to hope and hang on. We wanted to win. "

" I had a rule that I had to go to bed before the sun came up. So I used to look up the sunrise times because I thought it would be bad karma to be going to bed as dawn was arriving. "

" One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy. "

" There's a set of people who are intrinsic oppositionists to everything Google does. "

" If you think about YouTube, YouTube is a 'searching the world's videos' problem, right? They all have to be there, but how do you find them? What I guess I'm trying to say is that search is still the killer app. "

Eric Schmidt

Problem

Say

" The characteristic of great innovators and great companies is they see a space that others do not. They don't just listen to what people tell them; they actually invent something new, something that you didn't know you needed, but the moment you see it, you say, 'I must have it.' "

" Silicon Valley's involvement with Washington dates from one event, which was John Scully - who was the CEO of Apple - had dinner with President Clinton and Vice President Gore in 1993. And we're all going, like, 'What's going on? Why would we have dinner with the president?' "

" In general in technology, if you own a platform that's valuable, you can monetize it. "

" In whatever number of years I have on Earth, I think that promoting the values of free expression, the openness of the Internet, that's the best use of my time. "

" I think to some degree one of the strengths of the high tech industry is that people are actually willing to tell you things. When I went to Novell, I didn't know how to be a CEO, so I went in and I called all sorts of CEOs I knew. I called in a favor. I wanted to come by and listen to them tell me what it's like to be a CEO. "

" Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo. "

Eric Schmidt

Technology

Results

" Fast learners win. "

" A lot of the Google inventions came from engineers just screwing around with ideas. And then management would see them, and we'd say, 'Boy, that's interesting. Let's add some more engineers.' "

" I still believe that sitting down and reading a book is the best way to really learn something. "

" It's very difficult for governments to dominate the Internet because it's so difficult to control. People want to be free. People want to hear multiple voices. They want to make their own decisions. And people who see things will report things. "

" People assume that computers will do everything that humans do. Not good. People are different from each other and they are all really different from computers. "

" YouTube's traffic continues to grow very quickly. Video is something that we think is going to be embedded everywhere. And it makes sense, from Google's perspective, to be the operator of the largest site that contains all that video. "

" I do want to emphasize that we've seen an explosion in the use of Google Maps and Google Earth for education. The earth is a special place. It is our home and it's why we're all here. And the ability to see what's really going on the earth, the good stuff and the bad stuff, at the level that you can, is phenomenal. "

" Since I have access to every, every crisis in the world because it's always blaring at me on cable television, that doesn't mean I have to worry about every one of them. This is also known as knowing where the off button is. "

" In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google. "

" Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model. "

" The rise of Google, the rise of Facebook, the rise of Apple, I think are proof that there is a place for computer science as something that solves problems that people face every day. "