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All Quotes by author - Tobias Lutke

" All of us in Canada have to be better at making a dollar count, because we have fewer dollars. "

" A lot of people have a great business idea; they just need a little push to make it a reality. "

" A lot of the best technologists live and work in Canada, and every once in a while, they are aggregated by a Canadian company, and then suddenly, they're not anymore. But the people are still here - they're just working for American companies to the benefit of American bottom lines. "

" At Shopify, we are trying to make things as simple as possible, but for the business owner, it's not unlike starting your own little shop along Main Street somewhere. "

" Being a start-up has nothing to do with the numbers. It's that everyone who works there has the chance to do everything and have an impact. "

" Being part of something that's growing fast is better than being part of something that isn't growing fast because opportunities are essentially everywhere, and you're not competing for something. "

" Change has to be fundamental to a company's culture, or there is no way it can survive. "

" Commerce is a powerful, underestimated form of expression. We use it to cast a vote with every product we buy. It's a direct expression of democracy. This is why our mission at Shopify is to protect that form of expression and make it better for everyone, not just for those we agree with. "

" Computers add convenience to our everyday lives, but we are limited in what we can do with technology others have imagined. The ability for humans to teach machines entirely new things - coding - is nothing short of a superpower. "

" Computers are the most powerful tools that humanity has ever created. Yet, we treat them largely as a black box; as if it were an alien artifact that magically appeared on desks, in homes, and in our pockets. "

" Different people need different kinds of communication for it to have the same effect. That was something I had to learn. "

" E-commerce is not an industry; e-commerce is a tactic. "

" Everyone loves feeling comfortable. But it's actually completely useless. "

" Every phase of building a company is really hard. "

" Given the success rate, if you want to get wealthy, entrepreneurship is a horrible way of doing it. There are significantly easier ways of doing it. "

" Growing up, I spent my time doing useless stuff looking at computers. "

" I always loved retail. I love the ideas behind it. I think small-business retail is one of the areas where capitalism works so wonderfully well. "

" I am a worrier. I tend to do something about what I worry about. "

" I care about working on interesting problems, and Shopify is this gift that keeps on giving for working on interesting problems with amazing people. "

" I find the strongest predictor of people who do well at Shopify is whether they see opportunity as something to compete for, or do they see opportunity as essentially everywhere and unlimited? It's a rough proxy for pessimism and optimism. "

" If you believe something needs to exist, if it's something you want to use yourself, don't let anyone ever stop you from doing it. "

" If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with. "

" I got my first computer at the age of 6. To me, it was magic. By the time I was 12, I wanted to know the secrets behind the wizardry, and that started my journey toward computer programming. This was the early 1990s, when computers weren't built for the mass market. "

" I got my first computer when I was 6, and I was part of that early generation of children who grew up with computers always being around. I fell in love with them early on. "

" I have serious, serious problems with personas - with unauthentic individuals. "

" I'm against exclusion of any kind - whether that's restricting people from Muslim-majority nations from entering the U.S. or kicking merchants off our platform if they're operating within the law. "

" I'm a liberally minded immigrant, leading a predominantly liberal workforce hailing from predominantly liberal cities and countries. "

" I'm always trying to think of ways to make something more efficient. If I have to do something once, that's fine. If I have to do it twice, I'm kind of annoyed. And if I have to do it three times, I'm going to try to automate it. "

" I'm ridiculously lucky. "

" I never cared a lot for school. "

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