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" I have serious, serious problems with personas - with unauthentic individuals. "

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" We have a lot of really great companies in Canada, and I think there's always been this fear that 'great' in Canada doesn't mean great on a world stage. We need more self-confidence. We are building incredibly good businesses with incredibly good people, being loyal, dedicating themselves to solving important problems. "

" What could be more Canadian than working hard to figure out something new and sharing it with the world? The world wants to hear from us! "

" Sometimes, when you're building a company, out of necessity there's just a gazillion things you have to learn and figure out. "

" We need a lot more technically literate people. The computers are the tools that are going to solve essentially all problems, and the people who can use them better will be more effective. "

" A lot of people have a great business idea; they just need a little push to make it a reality. "

" I am a worrier. I tend to do something about what I worry about. "

" I always loved retail. I love the ideas behind it. I think small-business retail is one of the areas where capitalism works so wonderfully well. "

" It's this concept of 'just fill up a building of smart people.' It sounds so basic, but honestly it might just be the secret behind Shopify's success. We just do that and get out of the way. "

" It took about 10 years' time for Shopify to be an overnight success. "

Overnight Success

" Why do Canadians sell themselves short? I've never been able to answer that question. "

" My early interactions with VCs were really, really poor. "

" If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with. "

" It is my strong belief that computer literacy should be part of our educational system's core curriculum. "

" At Shopify, we are trying to make things as simple as possible, but for the business owner, it's not unlike starting your own little shop along Main Street somewhere. "

" Computers are the most powerful tools that humanity has ever created. Yet, we treat them largely as a black box; as if it were an alien artifact that magically appeared on desks, in homes, and in our pockets. "

" Once you've made peace with the fact that you're hardly ever going to work on anything that you're actually good at, the only thing that you can do is get good very fast on everything you have to do. "

" We are reluctant to do these bigger acquisitions that are then integrated, especially if they are committed to a certain product that they want to build that we can't guarantee we will keep evolving. "

" Every phase of building a company is really hard. "

" No one benefits from us not taking credit for our successes. There is no virtue in allowing kudos to go unclaimed or elsewhere. "

" You have to put more of a well-rounded company together to make it in Canada, and I hope the Canadian market is going to be known for these well-performing, solid companies that people can rely on. "

" Our mantra has been, 'We will not buy a company unless we think the people that make up the company have a better job the day after the acquisition than before.' "

" We are at our best when we are at our proudest. Canadians need to harness that confidence in every arena, not just the ice rink. The Maple Leaf stands for quality, thoughtfulness, and innovation, so let's brand it proudly on the things that we've invented, created, and figured out. "

" More and more people are opening online stores and online retail businesses. This market is expanding very, very quickly. "

" I find the strongest predictor of people who do well at Shopify is whether they see opportunity as something to compete for, or do they see opportunity as essentially everywhere and unlimited? It's a rough proxy for pessimism and optimism. "

" Different people need different kinds of communication for it to have the same effect. That was something I had to learn. "

" Given the success rate, if you want to get wealthy, entrepreneurship is a horrible way of doing it. There are significantly easier ways of doing it. "

" I never cared a lot for school. "

" I got my first computer when I was 6, and I was part of that early generation of children who grew up with computers always being around. I fell in love with them early on. "

" Everyone loves feeling comfortable. But it's actually completely useless. "

" It is incredibly powerful if you solve the problem you actually have yourself. It's really tough to develop a good product when you don't have very close proximity to the people who actually use your product. The closest proximity you can have to those people is to be that person. "