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" I'm ridiculously lucky. "
Tobias Lutke
Ridiculously
Lucky
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" I care about working on interesting problems, and Shopify is this gift that keeps on giving for working on interesting problems with amazing people. "
Tobias Lutke
People
Gift
Amazing
" I got my first computer when I was 6, and I was part of that early generation of children who grew up with computers always being around. I fell in love with them early on. "
Tobias Lutke
Children
Computers
Generation
" I find the strongest predictor of people who do well at Shopify is whether they see opportunity as something to compete for, or do they see opportunity as essentially everywhere and unlimited? It's a rough proxy for pessimism and optimism. "
Tobias Lutke
Find
See
People
" Shopify was built as a company that could be run remotely anywhere. "
Tobias Lutke
Anywhere
Built
Run
" All of us in Canada have to be better at making a dollar count, because we have fewer dollars. "
Tobias Lutke
Canada
Dollar
Us
" Sometimes, when you're building a company, out of necessity there's just a gazillion things you have to learn and figure out. "
Tobias Lutke
Learn
Building
Company
" I got my first computer at the age of 6. To me, it was magic. By the time I was 12, I wanted to know the secrets behind the wizardry, and that started my journey toward computer programming. This was the early 1990s, when computers weren't built for the mass market. "
Tobias Lutke
Age
Journey
Know
" I have serious, serious problems with personas - with unauthentic individuals. "
Tobias Lutke
Serious
Problems
Individuals
" No one benefits from us not taking credit for our successes. There is no virtue in allowing kudos to go unclaimed or elsewhere. "
Tobias Lutke
Credit
Benefits
Go
" Everyone loves feeling comfortable. But it's actually completely useless. "
Tobias Lutke
Useless
Feeling
Comfortable
" We need a lot more technically literate people. The computers are the tools that are going to solve essentially all problems, and the people who can use them better will be more effective. "
Tobias Lutke
Better
Problems
People
" I'm against exclusion of any kind - whether that's restricting people from Muslim-majority nations from entering the U.S. or kicking merchants off our platform if they're operating within the law. "
Tobias Lutke
Law
People
Kind
" Change has to be fundamental to a company's culture, or there is no way it can survive. "
Tobias Lutke
Change
Way
Survive
" If you believe something needs to exist, if it's something you want to use yourself, don't let anyone ever stop you from doing it. "
Tobias Lutke
Use
Stop
Doing
" More and more people are opening online stores and online retail businesses. This market is expanding very, very quickly. "
Tobias Lutke
Retail
Market
More
" I never cared a lot for school. "
Tobias Lutke
Lot
Never
School
" Given the success rate, if you want to get wealthy, entrepreneurship is a horrible way of doing it. There are significantly easier ways of doing it. "
Tobias Lutke
Want
Success
Doing
" Computers are the most powerful tools that humanity has ever created. Yet, we treat them largely as a black box; as if it were an alien artifact that magically appeared on desks, in homes, and in our pockets. "
Tobias Lutke
Tools
Treat
Powerful
" Commerce is a powerful, underestimated form of expression. We use it to cast a vote with every product we buy. It's a direct expression of democracy. This is why our mission at Shopify is to protect that form of expression and make it better for everyone, not just for those we agree with. "
Tobias Lutke
Powerful
Vote
Better
" It's not a principle unless it costs you something. "
Tobias Lutke
Something
Costs
Principle
" I think I probably had to start a company, because I don't think I can work for other people. "
Tobias Lutke
People
Had
Company
" A lot of people have a great business idea; they just need a little push to make it a reality. "
Tobias Lutke
Reality
People
Push
" I spent my time, growing up, essentially between two things: technology and retail. I was fascinated by selling and loved the idea of making a profit, but I also spent a lot of time on technology. "
Tobias Lutke
Two
Technology
Time
" I'm a liberally minded immigrant, leading a predominantly liberal workforce hailing from predominantly liberal cities and countries. "
Tobias Lutke
Workforce
Immigrant
Leading
" Why do Canadians sell themselves short? I've never been able to answer that question. "
Tobias Lutke
Short
Question
Answer
" To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce. When we kick off a merchant, we're asserting our own moral code as the superior one. But who gets to define that moral code? "
Tobias Lutke
Ideas
Moral
Products
" Our mantra has been, 'We will not buy a company unless we think the people that make up the company have a better job the day after the acquisition than before.' "
Tobias Lutke
Think
Better
Job
" I always loved retail. I love the ideas behind it. I think small-business retail is one of the areas where capitalism works so wonderfully well. "
Tobias Lutke
Think
Capitalism
Ideas
" If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with. "
Tobias Lutke
You
Work
Experience
" People say Facebook connects the world. Facebook has 5,000 Ph.D.s that think about how to make you click on ads you don't want to see. Their business model is about something that most people would not perceive as making the world better. "
Tobias Lutke
Better
Business
People