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" I am a worrier. I tend to do something about what I worry about. "
Tobias Lutke
About
Worry
Tend
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" Everyone loves feeling comfortable. But it's actually completely useless. "
Tobias Lutke
Useless
Feeling
Comfortable
" Growing up, I spent my time doing useless stuff looking at computers. "
Tobias Lutke
Time
Looking
Growing Up
" To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce. When we kick off a merchant, we're asserting our own moral code as the superior one. But who gets to define that moral code? "
Tobias Lutke
Ideas
Moral
Products
" You have to put more of a well-rounded company together to make it in Canada, and I hope the Canadian market is going to be known for these well-performing, solid companies that people can rely on. "
Tobias Lutke
People
You
Hope
" Our mantra has been, 'We will not buy a company unless we think the people that make up the company have a better job the day after the acquisition than before.' "
Tobias Lutke
Think
Better
Job
" At Shopify, we are trying to make things as simple as possible, but for the business owner, it's not unlike starting your own little shop along Main Street somewhere. "
Tobias Lutke
Business
Street
Own
" It's this concept of 'just fill up a building of smart people.' It sounds so basic, but honestly it might just be the secret behind Shopify's success. We just do that and get out of the way. "
Tobias Lutke
Way
Building
Success
" I think I probably had to start a company, because I don't think I can work for other people. "
Tobias Lutke
People
Had
Company
" If you believe something needs to exist, if it's something you want to use yourself, don't let anyone ever stop you from doing it. "
Tobias Lutke
Use
Stop
Doing
" In my worldview, time is energy that you can invest in things, and money is energy that you can invest. Time has significantly more leverage than money in terms of how much energy you get out of time. "
Tobias Lutke
Energy
Things
Time
" I got my first computer at the age of 6. To me, it was magic. By the time I was 12, I wanted to know the secrets behind the wizardry, and that started my journey toward computer programming. This was the early 1990s, when computers weren't built for the mass market. "
Tobias Lutke
Age
Journey
Know
" If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with. "
Tobias Lutke
You
Work
Experience
" Computers add convenience to our everyday lives, but we are limited in what we can do with technology others have imagined. The ability for humans to teach machines entirely new things - coding - is nothing short of a superpower. "
Tobias Lutke
Technology
Short
Computers
" I have serious, serious problems with personas - with unauthentic individuals. "
Tobias Lutke
Serious
Problems
Individuals
" I care about working on interesting problems, and Shopify is this gift that keeps on giving for working on interesting problems with amazing people. "
Tobias Lutke
People
Gift
Amazing
" All of us in Canada have to be better at making a dollar count, because we have fewer dollars. "
Tobias Lutke
Canada
Dollar
Us
" I'm against exclusion of any kind - whether that's restricting people from Muslim-majority nations from entering the U.S. or kicking merchants off our platform if they're operating within the law. "
Tobias Lutke
Law
People
Kind
" One of the most important tasks as a leader in a startup is to pick the right metric to track. This is often referred to as the 'compass metric' because it will be your compass for growth. It's important to note that 'compass metrics' will likely change over the lifetime of a business. "
Tobias Lutke
Business
Growth
Leader
" I never went to university. "
Tobias Lutke
University
Never
" We need a lot more technically literate people. The computers are the tools that are going to solve essentially all problems, and the people who can use them better will be more effective. "
Tobias Lutke
Better
Problems
People
" Being part of something that's growing fast is better than being part of something that isn't growing fast because opportunities are essentially everywhere, and you're not competing for something. "
Tobias Lutke
Opportunities
You
Better
" I always loved retail. I love the ideas behind it. I think small-business retail is one of the areas where capitalism works so wonderfully well. "
Tobias Lutke
Think
Capitalism
Ideas
" A lot of people have a great business idea; they just need a little push to make it a reality. "
Tobias Lutke
Reality
People
Push
" More and more people are opening online stores and online retail businesses. This market is expanding very, very quickly. "
Tobias Lutke
Retail
Market
More
" I never cared a lot for school. "
Tobias Lutke
Lot
Never
School
" When the market turns down, a lot of people lose jobs... and that's the time people become entrepreneurs. Downturns end up being the best times to start companies. "
Tobias Lutke
Time
Best
End
" I got my first computer when I was 6, and I was part of that early generation of children who grew up with computers always being around. I fell in love with them early on. "
Tobias Lutke
Children
Computers
Generation
" What could be more Canadian than working hard to figure out something new and sharing it with the world? The world wants to hear from us! "
Tobias Lutke
New
World
Working Hard
" You really want a company that's full of people from all these different backgrounds and then allow them to be creative as possible, come together, and come up with great ideas. "
Tobias Lutke
Creative
Together
Great
" Computers are the most powerful tools that humanity has ever created. Yet, we treat them largely as a black box; as if it were an alien artifact that magically appeared on desks, in homes, and in our pockets. "
Tobias Lutke
Tools
Treat
Powerful