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" If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with. "

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" It is incredibly powerful if you solve the problem you actually have yourself. It's really tough to develop a good product when you don't have very close proximity to the people who actually use your product. The closest proximity you can have to those people is to be that person. "

Tobias Lutke

Powerful

Yourself

Tough

" You have to put more of a well-rounded company together to make it in Canada, and I hope the Canadian market is going to be known for these well-performing, solid companies that people can rely on. "

" Products are a form of speech, and free speech must be fiercely protected, even if we disagree with some of the voices. "

" No one benefits from us not taking credit for our successes. There is no virtue in allowing kudos to go unclaimed or elsewhere. "

Tobias Lutke

Credit

Benefits

" Shopify was built as a company that could be run remotely anywhere. "

" E-commerce is not an industry; e-commerce is a tactic. "

" More and more people are opening online stores and online retail businesses. This market is expanding very, very quickly. "

Tobias Lutke

Retail

Market

" I always loved retail. I love the ideas behind it. I think small-business retail is one of the areas where capitalism works so wonderfully well. "

" Every phase of building a company is really hard. "

" Growing up, I spent my time doing useless stuff looking at computers. "

" A lot of the best technologists live and work in Canada, and every once in a while, they are aggregated by a Canadian company, and then suddenly, they're not anymore. But the people are still here - they're just working for American companies to the benefit of American bottom lines. "

" I care about working on interesting problems, and Shopify is this gift that keeps on giving for working on interesting problems with amazing people. "

" We need a lot more technically literate people. The computers are the tools that are going to solve essentially all problems, and the people who can use them better will be more effective. "

" Computers are the most powerful tools that humanity has ever created. Yet, we treat them largely as a black box; as if it were an alien artifact that magically appeared on desks, in homes, and in our pockets. "

" I have serious, serious problems with personas - with unauthentic individuals. "

" Being part of something that's growing fast is better than being part of something that isn't growing fast because opportunities are essentially everywhere, and you're not competing for something. "

" Commerce is a powerful, underestimated form of expression. We use it to cast a vote with every product we buy. It's a direct expression of democracy. This is why our mission at Shopify is to protect that form of expression and make it better for everyone, not just for those we agree with. "

" If you believe something needs to exist, if it's something you want to use yourself, don't let anyone ever stop you from doing it. "

" A lot of people have a great business idea; they just need a little push to make it a reality. "

" Everyone loves feeling comfortable. But it's actually completely useless. "

" Change has to be fundamental to a company's culture, or there is no way it can survive. "

" I got my first computer when I was 6, and I was part of that early generation of children who grew up with computers always being around. I fell in love with them early on. "

" People say Facebook connects the world. Facebook has 5,000 Ph.D.s that think about how to make you click on ads you don't want to see. Their business model is about something that most people would not perceive as making the world better. "

" What could be more Canadian than working hard to figure out something new and sharing it with the world? The world wants to hear from us! "

" Given the success rate, if you want to get wealthy, entrepreneurship is a horrible way of doing it. There are significantly easier ways of doing it. "

" Why do Canadians sell themselves short? I've never been able to answer that question. "

" I never cared a lot for school. "

" I got my first computer at the age of 6. To me, it was magic. By the time I was 12, I wanted to know the secrets behind the wizardry, and that started my journey toward computer programming. This was the early 1990s, when computers weren't built for the mass market. "

" To me, a great company starts with a great product and ends with a great product. "

Tobias Lutke

Company

Product

" In my worldview, time is energy that you can invest in things, and money is energy that you can invest. Time has significantly more leverage than money in terms of how much energy you get out of time. "