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" I always loved retail. I love the ideas behind it. I think small-business retail is one of the areas where capitalism works so wonderfully well. "

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" I never cared a lot for school. "

" Being part of something that's growing fast is better than being part of something that isn't growing fast because opportunities are essentially everywhere, and you're not competing for something. "

" Everyone loves feeling comfortable. But it's actually completely useless. "

" I'm always trying to think of ways to make something more efficient. If I have to do something once, that's fine. If I have to do it twice, I'm kind of annoyed. And if I have to do it three times, I'm going to try to automate it. "

" At Shopify, we are trying to make things as simple as possible, but for the business owner, it's not unlike starting your own little shop along Main Street somewhere. "

" I'm a liberally minded immigrant, leading a predominantly liberal workforce hailing from predominantly liberal cities and countries. "

" We are at our best when we are at our proudest. Canadians need to harness that confidence in every arena, not just the ice rink. The Maple Leaf stands for quality, thoughtfulness, and innovation, so let's brand it proudly on the things that we've invented, created, and figured out. "

" Our hiring is almost completely built around just going through someone's life story, and we look for moments when they had to make important decisions, and we go deep on those. "

" To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce. When we kick off a merchant, we're asserting our own moral code as the superior one. But who gets to define that moral code? "

" Every phase of building a company is really hard. "

" It is my strong belief that computer literacy should be part of our educational system's core curriculum. "

" Change has to be fundamental to a company's culture, or there is no way it can survive. "

" Sometimes, when you're building a company, out of necessity there's just a gazillion things you have to learn and figure out. "

" It is incredibly powerful if you solve the problem you actually have yourself. It's really tough to develop a good product when you don't have very close proximity to the people who actually use your product. The closest proximity you can have to those people is to be that person. "

" E-commerce is not an industry; e-commerce is a tactic. "

" Products are a form of speech, and free speech must be fiercely protected, even if we disagree with some of the voices. "

" We need a lot more technically literate people. The computers are the tools that are going to solve essentially all problems, and the people who can use them better will be more effective. "

" Given the success rate, if you want to get wealthy, entrepreneurship is a horrible way of doing it. There are significantly easier ways of doing it. "

" All of us in Canada have to be better at making a dollar count, because we have fewer dollars. "

" To me, a great company starts with a great product and ends with a great product. "

" In my worldview, time is energy that you can invest in things, and money is energy that you can invest. Time has significantly more leverage than money in terms of how much energy you get out of time. "

" I care about working on interesting problems, and Shopify is this gift that keeps on giving for working on interesting problems with amazing people. "

" I find the strongest predictor of people who do well at Shopify is whether they see opportunity as something to compete for, or do they see opportunity as essentially everywhere and unlimited? It's a rough proxy for pessimism and optimism. "

" Commerce is a powerful, underestimated form of expression. We use it to cast a vote with every product we buy. It's a direct expression of democracy. This is why our mission at Shopify is to protect that form of expression and make it better for everyone, not just for those we agree with. "

" Our mantra has been, 'We will not buy a company unless we think the people that make up the company have a better job the day after the acquisition than before.' "

" Growing up, I spent my time doing useless stuff looking at computers. "

" Different people need different kinds of communication for it to have the same effect. That was something I had to learn. "

" I'm against exclusion of any kind - whether that's restricting people from Muslim-majority nations from entering the U.S. or kicking merchants off our platform if they're operating within the law. "

" Shopify has been a perpetually underestimated company at every point of its history. "

" Being a start-up has nothing to do with the numbers. It's that everyone who works there has the chance to do everything and have an impact. "