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" E-commerce is not an industry; e-commerce is a tactic. "
Tobias Lutke
Tactic
Industry
E-Commerce
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" Shopify has been a perpetually underestimated company at every point of its history. "
Tobias Lutke
Point
Every
Company
" We are reluctant to do these bigger acquisitions that are then integrated, especially if they are committed to a certain product that they want to build that we can't guarantee we will keep evolving. "
Tobias Lutke
Bigger
Will
Want
" Why do Canadians sell themselves short? I've never been able to answer that question. "
Tobias Lutke
Short
Question
Answer
" I think I probably had to start a company, because I don't think I can work for other people. "
Tobias Lutke
People
Had
Company
" What could be more Canadian than working hard to figure out something new and sharing it with the world? The world wants to hear from us! "
Tobias Lutke
New
World
Working Hard
" It is incredibly powerful if you solve the problem you actually have yourself. It's really tough to develop a good product when you don't have very close proximity to the people who actually use your product. The closest proximity you can have to those people is to be that person. "
Tobias Lutke
Powerful
Yourself
Tough
" Change has to be fundamental to a company's culture, or there is no way it can survive. "
Tobias Lutke
Change
Way
Survive
" I never went to university. "
Tobias Lutke
University
Never
" At Shopify, we are trying to make things as simple as possible, but for the business owner, it's not unlike starting your own little shop along Main Street somewhere. "
Tobias Lutke
Business
Street
Own
" Different people need different kinds of communication for it to have the same effect. That was something I had to learn. "
Tobias Lutke
Same
People
Need
" One of the most important tasks as a leader in a startup is to pick the right metric to track. This is often referred to as the 'compass metric' because it will be your compass for growth. It's important to note that 'compass metrics' will likely change over the lifetime of a business. "
Tobias Lutke
Business
Growth
Leader
" I find the strongest predictor of people who do well at Shopify is whether they see opportunity as something to compete for, or do they see opportunity as essentially everywhere and unlimited? It's a rough proxy for pessimism and optimism. "
Tobias Lutke
Find
See
People
" To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce. When we kick off a merchant, we're asserting our own moral code as the superior one. But who gets to define that moral code? "
Tobias Lutke
Ideas
Moral
Products
" Products are a form of speech, and free speech must be fiercely protected, even if we disagree with some of the voices. "
Tobias Lutke
Free
Disagree
Free Speech
" Once you've made peace with the fact that you're hardly ever going to work on anything that you're actually good at, the only thing that you can do is get good very fast on everything you have to do. "
Tobias Lutke
Good
Peace
Fast
" I am a worrier. I tend to do something about what I worry about. "
Tobias Lutke
About
Worry
Tend
" We're trying to build the largest start-up ever without becoming a big company. "
Tobias Lutke
Company
Big
Build
" You have to put more of a well-rounded company together to make it in Canada, and I hope the Canadian market is going to be known for these well-performing, solid companies that people can rely on. "
Tobias Lutke
People
You
Hope
" Computers add convenience to our everyday lives, but we are limited in what we can do with technology others have imagined. The ability for humans to teach machines entirely new things - coding - is nothing short of a superpower. "
Tobias Lutke
Technology
Short
Computers
" To me, a great company starts with a great product and ends with a great product. "
Tobias Lutke
Company
Me
Product
" I'm always trying to think of ways to make something more efficient. If I have to do something once, that's fine. If I have to do it twice, I'm kind of annoyed. And if I have to do it three times, I'm going to try to automate it. "
Tobias Lutke
Try
Trying
Always
" I have serious, serious problems with personas - with unauthentic individuals. "
Tobias Lutke
Serious
Problems
Individuals
" We have a lot of really great companies in Canada, and I think there's always been this fear that 'great' in Canada doesn't mean great on a world stage. We need more self-confidence. We are building incredibly good businesses with incredibly good people, being loyal, dedicating themselves to solving important problems. "
Tobias Lutke
Fear
Great
Good
" In my worldview, time is energy that you can invest in things, and money is energy that you can invest. Time has significantly more leverage than money in terms of how much energy you get out of time. "
Tobias Lutke
Energy
Things
Time
" We need a lot more technically literate people. The computers are the tools that are going to solve essentially all problems, and the people who can use them better will be more effective. "
Tobias Lutke
Better
Problems
People
" More and more people are opening online stores and online retail businesses. This market is expanding very, very quickly. "
Tobias Lutke
Retail
Market
More
" Sometimes, when you're building a company, out of necessity there's just a gazillion things you have to learn and figure out. "
Tobias Lutke
Learn
Building
Company
" I'm a liberally minded immigrant, leading a predominantly liberal workforce hailing from predominantly liberal cities and countries. "
Tobias Lutke
Workforce
Immigrant
Leading
" Growing up, I spent my time doing useless stuff looking at computers. "
Tobias Lutke
Time
Looking
Growing Up
" I never cared a lot for school. "
Tobias Lutke
Lot
Never
School