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" I would not dress Katie Price. Ever. It's important to keep the right look, so it's important to be dressing the right people. "

Emilia Wickstead

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" The AW14 collection is inspired by Film Noir. Elements of masculinity and femininity were reflected in the fabric, tailoring, and features. "

Emilia Wickstead

" I love seeing a woman in a beautiful dress and pairing it with a light shoe that shows skin - I really believe in toe cleavage. "

Emilia Wickstead

" My autumn/winter 2011-12 collection embodies the bold and beautiful while reflecting an innovative style and passion for immaculate design. I believe that this collection radiates modern femininity and beauty in its purest form. "

Emilia Wickstead

" It's quite funny. I grew up with my mother: as a designer, she was always working, and I actually used to say to her, 'Whatever you do, never leave me your business.' "

Emilia Wickstead

" I think that we cater for the woman that wants to be fashion-forward but also wants to purchase an investment piece that she'll have in her wardrobe forever. "

Emilia Wickstead

" The most wonderful thing about having a small business is that every person we dress gets a really intimate process. "

Emilia Wickstead

" Red lipstick aside, I firmly believe that less is more in terms of make-up. "

Emilia Wickstead

" I strongly believe that many of the best decisions are made on gut instinct. "

Emilia Wickstead

" I want to offer a wide range of classic and contemporary bridalwear to suit all personalities, readily available to try on. "

Emilia Wickstead

" I saw a niche in the market where made-to-measure wasn't being done in a modern, fresh way or in a short period of time. Traditionally, bespoke orders take a very long time, but I thought, 'Here we are with all these fashion-forward ideas - why not?' "

Emilia Wickstead

" It's almost like a chintzy floral that I play on, and sometimes it can get a bad rep. It doesn't necessarily feel modern, but with different silhouettes and cuts, it can. "

Emilia Wickstead

" I have clients from 19 to 80 years old, and the way I work means that they can take the same dress and shorten, lengthen it, remove the sleeve, adjust details - and make it their own. They get a piece that is right for them. It's a clever way of shopping in this economy. "

Emilia Wickstead

" The Emilia Wickstead customer is a sophisticated, accomplished woman who expresses her femininity and style through the way she dresses. She appreciates classic with a twist, yet luxurious and high quality clothing that make her feel confident, elegant, and ultimately chic. "

Emilia Wickstead

" I love the cleanness of Kaare Klint and Rud Rasmussen furniture, especially the wooden criss-cross under-bars of their sofas. "

Emilia Wickstead

" I'd say I play on old world couture as opposed to modern day bridal; there's something very timeless and appealing in that. "

Emilia Wickstead

" I don't think there's any excuse for not being able to put on a beautiful product and make yourself feel fabulous. Just have some key pieces in your wardrobe that aren't seasonal. "

Emilia Wickstead

" I love doing fittings and seeing women look really confident in their clothes because they're not wearing something too boxy but that really shows off their figures. Everybody has a different figure - it's important to design for different shapes. "

Emilia Wickstead

" I feel like British designers are having a real moment; there's a lot of freedom to be different, and I think that that's what so unique. There's no expectation of what you're going to see at London Fashion Week, and I think that's why you get such a mixed bag of sweets. "

Emilia Wickstead

" I think I'm starting to be a little bit more appreciated or a little bit more noticed in the industry. "

Emilia Wickstead

" The first wedding dress I ever made was for myself. It was at a time when I had my business up and running, but it was still very early days, and I thought, 'This is my moment to do whatever I like.' "

Emilia Wickstead

" The message I want to put forward for women is that I never want it to be about, 'Oh, it's a bit difficult to put that together,' or, 'She can dress that way, but I can't.' Actually, my designs are for all women, and I truly believe that you can make yourself feel wonderful in whatever you wear. That's the importance behind what I design. "

Emilia Wickstead

" To escape and sit quietly on the beach - that's my idea of paradise. "

Emilia Wickstead

" I never get my hair done. I just do it myself. "

Emilia Wickstead

" From the age of 11, I was taught the importance of earning my own money. I would babysit, walk dogs, clean cars, and work at the local corner shop and the butcher's. If I wanted to buy something, I always bought it myself. "

Emilia Wickstead

" Prada Infusion d'Iris perfume - my mother wears it, so it feels like home away from home. It's lovely to smell her scent at all times. "

Emilia Wickstead

" I think that the typical Emilia Wickstead women is very effortless, very sophisticated: she's got alluring style, and she's always taking on fashion. I always describe her as 'imaginative with her own taste'. "

Emilia Wickstead

" We do have a lot of personal relationships with people who will come to our store or showroom. "

Emilia Wickstead

" I wore one of my own designs on my wedding day. "

Emilia Wickstead

" Once, four friends and I cut all our hair off, like boys. A couple of them cried afterwards, but I thought we looked really good. "

Emilia Wickstead

" I'm always doing everything backwards. "

Emilia Wickstead