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" I've always had a passion for technology, photography, startups, and connecting people. Bringing those aspects together made me successful. "
Kevin Systrom
Together
Passion
People
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" Mike Krieger and I started talking, and he decided he liked the idea of helping start the company. Once he joined, we took a step back and looked at the product as it stood. "
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" People are hungry for what's happening right now in the world. "
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" The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately. "
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" Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network. "
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" Our goal is really to make sure that 'Instagram', whether you're a celebrity or not, is a safe place and that the content that gets posted is something that's appropriate for teens and also for adults. "
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" 'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends. "
Kevin Systrom
Musicians
Great
Friends
" If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100% from day one, but there's always small progress that can be made to start the movement. "
Kevin Systrom
Day
Today
Time
" I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop. "
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Always
Square
Through
" Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion. "
Kevin Systrom
Power
Beauty
Creative
" Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen. "
Kevin Systrom
Single
Giving
Place
" Really, we're just taking people and shifting them from taking photos anyway to taking them on 'Instagram'. "
Kevin Systrom
People
Instagram
Them
" Someone once described entrepreneurship to me as a series of happy accidents. "
Kevin Systrom
Happy
Accidents
Once
" It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it. "
Kevin Systrom
Learn
Start
You
" Good companies are always fundraising. Whether you're meeting people or considering firms, you're always fundraising. "
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People
You
Good
" I'm a huge fan of what 'Hipstamatic' is doing and all they've accomplished. "
Kevin Systrom
Doing
Fan
Huge
" Facebook's campus has a lot of creative spaces: an analogue print shop, a candy store. It's a dynamic place and one of the best environments I've been in, period. "
Kevin Systrom
Place
Creative
Best
" Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public. "
Kevin Systrom
Said
Seen
Content
" Mobile has created a totally different dynamic for discovering apps. You're sitting in a bar, and your friend is taking some pictures, and then you ask what app they're using. "
Kevin Systrom
Ask
Pictures
Friend
" I think it's hard to compare 'Twitter' and 'Instagram'. Twitter has a more mature business. "
Kevin Systrom
More
Mature
Hard
" A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans. "
Kevin Systrom
Fans
Sense
Why
" I think not focusing on money makes you sane because in the long run it can probably drive you crazy. "
Kevin Systrom
Long
Run
Think
" I can't imagine that companies are uninteresting if they don't have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there. "
Kevin Systrom
Many
You
Get
" I like to say that the one thing that all people who succeed in changing the world have in common is that they at least tried. "
Kevin Systrom
Like
Tried
Succeed
" Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone. "
Kevin Systrom
Phone
Media
Power
" If you focus on producing a great experience for anyone, that's how you get big. "
Kevin Systrom
You
Big
Great
" In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense. "
Kevin Systrom
Memory
Present
Focus
" Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world. "
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World
Need
Easy
" There are a lot more companies with a lot younger people. It is just like 23-year-olds are starting companies, and they are scaling really quickly. "
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Just
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Lot
" Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me. "
Kevin Systrom
Money
Finish
Important
" A photo app is a utility. It's like comparing 'Twitter' to Microsoft Word. If you want to be an author, you're not always going to constrain yourself to 140 characters. "
Kevin Systrom
Like
Always
Going