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" Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world. "

Kevin Systrom

World

Need

Easy

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" Videos are a very difficult medium to be good at and also a difficult medium to consume quickly. "

" Just so everyone knows, we're not a photo-sharing company. I don't see photos on 'Instagram' as art. They're much more about communication. "

" The way people communicate is changing, and no one knows this better than teens. We are using images to talk to each other, to communicate what we're doing, what we're thinking, and to tell stories. "

" I don't think you should ever start a business and move in a direction where you can't see it becoming a business. "

" There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'. "

" If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page. "

" People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way. "

" A photo app is a utility. It's like comparing 'Twitter' to Microsoft Word. If you want to be an author, you're not always going to constrain yourself to 140 characters. "

Kevin Systrom

Always

Going

" I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone. "

" There's a natural set of constraints with mobile phones that force you to be a better photographer by acknowledging and observing the world around you. "

" Back in the day, I actually studied photography in Florence for a few months, and my photography teacher took away my digital camera and said, 'No, use this - it's analog and it's square.' It was a Holga camera, a very cheap $3 or $4 plastic camera. And that's what inspired 'Instagram'. "

" If you focus on producing a great experience for anyone, that's how you get big. "

" You can build a filter app get people really excited, but the way to keep them is to provide long-term value. Long-term value is, in fact, being its own network. "

" Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds. "

" Our goal is to allow people to use whatever app they want to get photos into 'Instagram'. "

" I've always had a passion for technology, photography, startups, and connecting people. Bringing those aspects together made me successful. "

" Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen. "

" Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.' "

" Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone. "

" I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way. "

" If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us. "

" I try to list the top three things to get done every day, and I'll be lucky if I hit all three, but it's amazing what that does to keep you on track. "

" Facebook's campus has a lot of creative spaces: an analogue print shop, a candy store. It's a dynamic place and one of the best environments I've been in, period. "

" I can't imagine that companies are uninteresting if they don't have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there. "

" The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately. "

Kevin Systrom

You

Out

" Instagram is a media company. I think we're about visual media. "

" I believe photos is one of the underlying things in every social network that becomes successful. "

" Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion. "

" Mike Krieger and I started talking, and he decided he liked the idea of helping start the company. Once he joined, we took a step back and looked at the product as it stood. "

Kevin Systrom

Talking

Company

" I like to say that the one thing that all people who succeed in changing the world have in common is that they at least tried. "

Kevin Systrom

Tried

Succeed