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" When you're introducing a mobile app, you look around and say, 'We could be doing 15 different things, but how do we communicate to someone why they would want to download and even sign up for this thing?' "

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" People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way. "

Kevin Systrom

Design

Think

You

" In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense. "

" I can't imagine that companies are uninteresting if they don't have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there. "

" I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera. Someone who does this wonderfully well is Lena Dunham. "

" 'Instagram' can engage generations of people that may not be on Facebook yet. I think that's true with 'WhatsApp,' and I think that will be true with things like Oculus. "

Kevin Systrom

People

True

" Great products sell themselves. "

" I think it's hard to compare 'Twitter' and 'Instagram'. Twitter has a more mature business. "

Kevin Systrom

Mature

Hard

" All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it. "

" Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion. "

" Instagram is a media company. I think we're about visual media. "

" If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100% from day one, but there's always small progress that can be made to start the movement. "

" I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met. "

" Really, we're just taking people and shifting them from taking photos anyway to taking them on 'Instagram'. "

" People are hungry for what's happening right now in the world. "

" You can build a filter app get people really excited, but the way to keep them is to provide long-term value. Long-term value is, in fact, being its own network. "

" Back in the day, I actually studied photography in Florence for a few months, and my photography teacher took away my digital camera and said, 'No, use this - it's analog and it's square.' It was a Holga camera, a very cheap $3 or $4 plastic camera. And that's what inspired 'Instagram'. "

" There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'. "

" There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed. "

" A lot of the earliest 'Instagram' celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell. "

" If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page. "

" Just so everyone knows, we're not a photo-sharing company. I don't see photos on 'Instagram' as art. They're much more about communication. "

" Do what you love, and do it well - that's much more meaningful than any metric. "

" People don't work in a dotcom because they have to. There are many professions that don't require that sort of time. But people sign up because they want to make world-changing differences, to build something that affects millions of people. "

" I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life. "

" When people say that college isn't worthwhile and paying all this money isn't worthwhile, I really disagree. I think those experiences and those classes that may not necessarily seem applicable in the moment end up coming back to you time and time again. "

" The best companies in the world have all had predecessors. 'YouTube' was a dating site. You always have to evolve into something else. "

" Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network. "

Kevin Systrom

Less

" I don't think you should ever start a business and move in a direction where you can't see it becoming a business. "

" As a kid, creation was something that I always loved. Creating worlds for video games, creating businesses that didn't make any money, selling lemonade, etcetera. In my fourth grade classroom, I even instituted a government structure because I was really interested in people having positions and there being law. "

" Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads. "