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" Traditional businesses can say, 'We're going to sell widgets to people, and it will make X amount of profit.' But new business models are hard. "

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" People don't work in a dotcom because they have to. There are many professions that don't require that sort of time. But people sign up because they want to make world-changing differences, to build something that affects millions of people. "

" If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page. "

" A lot of the earliest 'Instagram' celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell. "

" Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public. "

" It's funny: I was a photographer before I was a programmer. "

" Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world. "

" I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way. "

" There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed. "

" It's wonderful when you pair entrepreneurs together because they can share experiences and in some ways push each other to build better products going forward. "

" When people say that college isn't worthwhile and paying all this money isn't worthwhile, I really disagree. I think those experiences and those classes that may not necessarily seem applicable in the moment end up coming back to you time and time again. "

" 'Instagram' can engage generations of people that may not be on Facebook yet. I think that's true with 'WhatsApp,' and I think that will be true with things like Oculus. "

" A photo app is a utility. It's like comparing 'Twitter' to Microsoft Word. If you want to be an author, you're not always going to constrain yourself to 140 characters. "

" Videos are a very difficult medium to be good at and also a difficult medium to consume quickly. "

" People are hungry for what's happening right now in the world. "

" I think not focusing on money makes you sane because in the long run it can probably drive you crazy. "

" Just so everyone knows, we're not a photo-sharing company. I don't see photos on 'Instagram' as art. They're much more about communication. "

" Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion. "

" 'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends. "

" I think it's hard to compare 'Twitter' and 'Instagram'. Twitter has a more mature business. "

" Back in the day, I actually studied photography in Florence for a few months, and my photography teacher took away my digital camera and said, 'No, use this - it's analog and it's square.' It was a Holga camera, a very cheap $3 or $4 plastic camera. And that's what inspired 'Instagram'. "

" There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'. "

" A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans. "

" People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way. "

" There are fun parts of running a startup and not so fun parts, and Facebook handles the not so fun parts, like infrastructure, spam, sales. The real questions are, how big can 'Instagram' get? Is it 400 million, or bigger? Can it be a viable business if it is that big? These are at the top of the list for everyone in Silicon Valley. "

" I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone. "

" It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it. "

" I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera. Someone who does this wonderfully well is Lena Dunham. "

" I like to say that the one thing that all people who succeed in changing the world have in common is that they at least tried. "

" If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us. "

" On average, people miss about 70 percent of the posts in their 'Instagram' feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible. "