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" Don't send out a newsletter just to send out a newsletter. One newsletter a year that is really interesting is more beneficial than 12 that are boring. If you write two or three boring newsletters in a row, your readers will start to think you write boring books. "

M. J. Rose

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" As a general rule, when you comment on a blog, make it knowledgeable or witty and, most of all, relevant to that post - then, simply sign it with your name and your book title. Resist the urge to brag or sell your book. "

" Your agent should be invested in the success of your book past the contract stage. After all, if it sells well, she's going to be getting 15 percent of every dime you make. She can be your best advocate in fighting for your book - not just with editing and the cover, but with marketing and sales as well. "

" There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors. "

" I think that we need to live our lives for the present... as if it is our one and only wild and wonderful life. "

" In 1998, I self-published online in order to get a traditional deal. "

" When writers stop to sharpen pencils or get up and make coffee to procrastinate, they still stay in their heads with their characters. But when you zip over to read email or check your Facebook page, you get zapped out of the fictive dream. It's brutal on my writing. "

" I was an avid reader, but never thought seriously about writing a novel until I was in my thirties. I took no formal fiction-writing courses and never thought about these categories when I wrote my first novel. "

" Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters. "

M. J. Rose

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" I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising. "

" A mystery is a whodunit. You know what happened, but not how or who's behind it. A thriller, or a suspense, is a howdunit. You know what happened, and you usually know who did it, but you keep reading because you want to know how they pulled it off. "

" The most satisfying thrillers send ordinary people into battle against the forces of evil - otherwise known as greed, ego, rage, fear and laziness - and bring them out bloodied but whole. "

" A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book. "

" If your mom is still around, you're so lucky. "

" I'm realistic about my career as a novelist. I'm certainly not a superstar and far, far from a household name, but I feel successful. "

" When I do a workshop, there is always at least one author who comes up afterward and asks if I'll take a look at his or her book and consider blurbing it. For some reason, I can turn someone down in e-mail, but when he or she is looking me in the eye, I cave. "

" PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages. "

" Find out if your radio interviewer has read your book, or you are going to have to do that part of the job on air. It's okay if they haven't, but it's always better to be prepared for what's coming. "

" I'm not a good writer. It takes me a long time to get there. I write and then rewrite and revise and do it over and over until I'm satisfied. "

" MWA and The Author's Guild refused to accept me as a member. "

M. J. Rose

Guild

" Books on their own aren't insanely expensive compared to other things; three large cappuccinos cost more than a paperback, and two and a half gallons of gas cost more than a paperback. "

" In my novels, there are twelve ancient 'memory tools,' all now lost. Each of the 'Reincarnationist' books revolves around a different tool. "

" When I was a kid, I read many of my mom's books. Sometimes, there were mysteries, but there were no delineations, and my mother never talked about book genres. Nor did we differentiate genres in school. "

" If no one knows your book is out there, no one will think about buying it. It's as simple as that. "

" One Tweet can be heard 'round the world if the right people retweet it and the right people notice it on their feeds. "

" Save yourself some grief. Check with the publicist you hire to see what other books he/she has coming out at the same time as yours. "

" I just want to sit in my room and write books. "

" We need to write books that publicists and marketers and booksellers and book club leaders and librarians and readers can get excited about. That have something about them that makes them stand out. That makes them shine. "

" Here's an idea: Spend two or three hours a day at least five days a week in front of a bookstore wearing a sandwich board with your bookcover on it while you chase and chat with anyone you can corral and who is willing to talk to you. "

" A curious mind is the most important attribute any man or woman can possess. "