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" Someone once described entrepreneurship to me as a series of happy accidents. "
Kevin Systrom
Happy
Accidents
Once
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" People don't work in a dotcom because they have to. There are many professions that don't require that sort of time. But people sign up because they want to make world-changing differences, to build something that affects millions of people. "
Kevin Systrom
Work
Build
Differences
" There's a natural set of constraints with mobile phones that force you to be a better photographer by acknowledging and observing the world around you. "
Kevin Systrom
Phones
Better
Photographer
" It is cool to see that the fashion world has really taken to 'Instagram,' but, again, it is one of the many examples of many communities, whether you are a chef, a skateboarder, a surfer, a skier. "
Kevin Systrom
World
Chef
Cool
" All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it. "
Kevin Systrom
Social Media
Knowing
You
" There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed. "
Kevin Systrom
Crop
You
Need
" As a kid, creation was something that I always loved. Creating worlds for video games, creating businesses that didn't make any money, selling lemonade, etcetera. In my fourth grade classroom, I even instituted a government structure because I was really interested in people having positions and there being law. "
Kevin Systrom
Money
Law
Government
" I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop. "
Kevin Systrom
Always
Square
Through
" Mike Krieger and I started talking, and he decided he liked the idea of helping start the company. Once he joined, we took a step back and looked at the product as it stood. "
Kevin Systrom
Talking
He
Company
" Good companies are always fundraising. Whether you're meeting people or considering firms, you're always fundraising. "
Kevin Systrom
People
You
Good
" I'm always in awe of people who are artists in their fields - people who understand that simply by taking ideas and translating them into reality, they've created value in the world. "
Kevin Systrom
Reality
Ideas
World
" Instagram is a media company. I think we're about visual media. "
Kevin Systrom
Think
Visual
Company
" I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone. "
Kevin Systrom
iPhone
Own
Last
" On average, people miss about 70 percent of the posts in their 'Instagram' feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible. "
Kevin Systrom
Best
People
Possible
" It's funny: I was a photographer before I was a programmer. "
Kevin Systrom
Photographer
Funny
Before
" Our goal is really to make sure that 'Instagram', whether you're a celebrity or not, is a safe place and that the content that gets posted is something that's appropriate for teens and also for adults. "
Kevin Systrom
Place
You
Celebrity
" A photo app is a utility. It's like comparing 'Twitter' to Microsoft Word. If you want to be an author, you're not always going to constrain yourself to 140 characters. "
Kevin Systrom
Like
Always
Going
" Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen. "
Kevin Systrom
Single
Giving
Place
" It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it. "
Kevin Systrom
Learn
Start
You
" I can't imagine that companies are uninteresting if they don't have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there. "
Kevin Systrom
Many
You
Get
" Mobile has created a totally different dynamic for discovering apps. You're sitting in a bar, and your friend is taking some pictures, and then you ask what app they're using. "
Kevin Systrom
Ask
Pictures
Friend
" Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.' "
Kevin Systrom
Said
Care
Sauce
" Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone. "
Kevin Systrom
Phone
Media
Power
" Facebook's campus has a lot of creative spaces: an analogue print shop, a candy store. It's a dynamic place and one of the best environments I've been in, period. "
Kevin Systrom
Place
Creative
Best
" I think not focusing on money makes you sane because in the long run it can probably drive you crazy. "
Kevin Systrom
Long
Run
Think
" Back in the day, I actually studied photography in Florence for a few months, and my photography teacher took away my digital camera and said, 'No, use this - it's analog and it's square.' It was a Holga camera, a very cheap $3 or $4 plastic camera. And that's what inspired 'Instagram'. "
Kevin Systrom
Camera
Teacher
Photography
" You can build a filter app get people really excited, but the way to keep them is to provide long-term value. Long-term value is, in fact, being its own network. "
Kevin Systrom
Own
You
Way
" If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page. "
Kevin Systrom
Live
Location
Page
" If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100% from day one, but there's always small progress that can be made to start the movement. "
Kevin Systrom
Day
Today
Time
" Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds. "
Kevin Systrom
Time
Understand
Problem
" If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us. "
Kevin Systrom
Big
Company
Community