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" I think of feedback as constructive, not positive or negative. You choose to do what you want with it. "

Denise Morrison

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" Bolthouse is a great strategic fit with Campbell. "

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" People are literally tracking everything. People are becoming more empowered and knowing what's going into their body. "

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" I loved multi-tasking. I loved being involved in a lot of things. To me, the more complex the better, and so being a leader of a business to me was like, 'Wow, that's what I want to be.' "

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" I describe my career path as a zigzag, not a ladder. "

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" Life's a balancing act. You have multiple roles and goals, and you can do it all - just not all at once. "

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" The personal mission statement was important for me because I believe that you can't lead others unless you have a strong sense of who you are and what you stand for. "

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" The things that worked for us in the past wasn't going to work the same way going forward. "

Denise Morrison

" I purposely put myself in new, stressful situations so that I can continuously learn. "

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" I see the world through Irish eyes, and they are smiling. "

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" People need to be in charge of their development plan. They need to seek out their sponsors and their mentors and be very strategic. "

Denise Morrison

" Health and wellness does mean different things to different people. "

Denise Morrison

" The best thing you can do as a leader when people are pressed is get the obstacles out of their way. "

Denise Morrison

" I don't know if it's unique to women or not, but I do know that women think that they join a company, and the company will take care of them, as opposed to taking charge. "

Denise Morrison

" For us, giving back is not an extracurricular activity. "

Denise Morrison

" The top principle for disruptive and sustaining innovation is that it has to have a laser focus on customers. Innovation begins with their needs and expectations. "

Denise Morrison

" For me, if I knew that I wanted to be a CEO and I set that final destination right up front, that helped me develop a career track. "

Denise Morrison

" I've bought companies in response to the seismic shifts - the consumer preference for food and health and well-being and a gravitation toward more fresh and natural and organic. "

Denise Morrison

" There's no one way to the top. Make your own opportunities. See around corners. Raise your hand for assignments. "

Denise Morrison

" The leader is the person who brings a little magic to the moment. "

Denise Morrison

" Consumer preferences for food have changed... Changed radically. I call them seismic shifts. "

Denise Morrison

" Innovation requires an experimental mindset. "

Denise Morrison

" Most corporations have human-resources processes that involve discussions with your manager, performance evaluations, calibrations for performance and potential succession planning. "

Denise Morrison

" You need to set a tone at the top that inspires trust - and encourages open and honest 2-way communication. So you hear the brutal facts, and you listen to the good news and the bad news - so that, in the spirit of continuous improvement, you can make changes. "

Denise Morrison

" With the growth of both urbanization and globalization, consumers are becoming increasingly disconnected from their food. "

Denise Morrison

" The world of marketing has changed. You can lead the change or be a victim of change. "

Denise Morrison

" Through his deferential yet decidedly determined demeanor, Pope Francis is not only setting a superior spiritual standard, but he is also leading a thorough transformation of the Catholic Church - rivaling any brand revitalization or corporate turnaround you could name. "

Denise Morrison

" We've navigated a lot of change at Campbell's. The best thing for me to be able to do is to discuss that change with people. "

Denise Morrison

" Women often are so focused on getting their jobs done well that they forget that building relationships is a key part of being a leader - and increasingly so, the higher you go. "

Denise Morrison

" I learned marketing at my dinner table. "

Denise Morrison

" I was so results-oriented. "

Denise Morrison