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" Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. "

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" Tech companies don't exist in a bubble; they draw from and feed into a larger community. Ideally, the relationship is symbiotic. "

Ryan Holmes

Bubble

Community

Feed

" Providing better computer science education in public schools to kids, and encouraging girls to participate, is the only way to rewrite stereotypes about tech and really break open the old-boys' club. "

" Landing a million-dollar investment for your startup is exhilarating. But as big as that number sounds, it doesn't go far. Many startups just getting off the ground won't have a CFO to monitor finances. It doesn't take much for spending to spiral out of control. "

Ryan Holmes

Ground

Investment

" The reality is that SXSW is packed with brilliant entrepreneurs, investors and partners. They're everywhere, zipping back and forth like thousands of atoms. Your chances of colliding with one actually improve just by standing still. "

Ryan Holmes

Reality

Standing

" Email is familiar. It's comfortable. It's easy to use. But it might just be the biggest killer of time and productivity in the office today. "

" My first real venture was a paintball company I started in Grade 10, when I was 16. After hearing about it from a friend, I realized my town didn't have a playing field. I did some research, spoke with other paintball company owners, and I started my own field the following summer. "

" Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email. "

" South America's most populous country, Brazil, is also emerging as one of the region's most social-media savvy. "

" Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand. "

" One of the most important principles I've learned is, every so often, just drop everything. Stop racing from one party to the next. "

" While consumer social like Facebook and Twitter gets the headlines, perhaps the greatest untapped potential for social networking lies in business applications. "

Ryan Holmes

Potential

Networking

" While social media skills were once a 'nice-to-have,' accreditation in the space is becoming a requirement for many of these job titles. Hiring managers and job seekers are realizing that printing stacks of resumes is turning passe, and social media is rising as the new way of generating real-time networking opportunities. "

" Anyone working at HootSuite will tell you that I don't sugarcoat my opinions. I heavily encourage feedback and suggestions - partly because I'm blunt about offering the same in return. "

" Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "

" It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not. "

" Anyone with an inbox knows what I'm talking about. A dozen emails to set up a meeting time. Documents attached and edited and reedited until no one knows which version is current. Urgent messages drowning in forwards and cc's and spam. "

Ryan Holmes

Talking

Spam

" The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble. "

" The growing role of enterprise social media, plus the growing budgets and authority of CMOs entrusted with choosing the best platforms, translates into an exciting future for apps that harness social potential for large companies. "

" Social media is the future, with employers recognizing they need to start hiring people with the right skills. "

" By allowing multiple partners to contribute, an open platform can nurture an entire ecosystem of developers and apps. Good products integrate and become great products. Users get a one-stop solution for social needs. "

" Building outrageous expectations about the next big thing - be it a personal video chatting service or venue-based photo sharing app - can create all sorts of complications when things don't go as planned. "

" When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets. "

" From its humble origins in college dorm rooms, social media has quietly crept into the boardroom. "

" HootSuite never had a big launch. We were lucky to even have office space. "

" When you think of technology that gets people excited - long lines at stores, enthusiastic reviews in the blogosphere, passionate evangelists - the first thing to come to mind probably isn't thermostats. Then, along came Nest. "

" Social media marketers have already shown unusual savvy in executing campaigns in Brazil. "

" I often talk about the PayPal mafia out of San Francisco, people that were in PayPal and got out of PayPal and continue to reinvest in other start-ups and create a huge pay-it-forward type of network there. "

" For an older generation of employees, social media often remains misunderstood and underutilized. "

" I'd love to build a brand, a legacy. "

" For some people, staying grounded means doing yoga. For others, it's spending time with family. Social media, too, can be a lifesaver. "