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" Anyone working at HootSuite will tell you that I don't sugarcoat my opinions. I heavily encourage feedback and suggestions - partly because I'm blunt about offering the same in return. "

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" If you catch me lying, it's probably because I'm about to surprise someone for their birthday, or hide away the specific details about a company getaway to a strange but amazing place. "

Ryan Holmes

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" Social media has given companies access to unprecedented amounts of information on client behavior and preferences - so-called Big Data. But making sense of it all and turning it into actionable policy has been elusive. "

" Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience. "

" A swarm of new business tools coming to phones and desktops near you promise to boost efficiency and streamline collaboration by borrowing social features from the likes of Facebook and Twitter. "

" For an older generation of employees, social media often remains misunderstood and underutilized. "

" I'd like to think my company HootSuite is anything but a stodgy old-boys' club. As a social media company, our employees are by and large young, progressive and open-minded. "

" At the most basic level, prioritizing design also represents a practical consideration. It's far easier to design first and engineer later. "

" My first real venture was a paintball company I started in Grade 10, when I was 16. After hearing about it from a friend, I realized my town didn't have a playing field. I did some research, spoke with other paintball company owners, and I started my own field the following summer. "

" Sales teams use social media to generate leads and track clients as they move through the sales funnel. Operations and distribution teams forecast supply chains, while research and development squads brainstorm product ideas. "

" Virtual currencies, used to buy digital goods inside online games, have become an integral part of the Internet landscape. "

" One of the most important principles I've learned is, every so often, just drop everything. Stop racing from one party to the next. "

" The decision to leave a company you founded and move on to a new project is never an easy one. "

" Understanding and respecting your roots is critical not only to winning the tech talent wars but leaving a legacy that transcends bottom lines. "

" Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team. "

" Everybody getting a significant exit creates a legacy and creates something that you can pay forward and bootstrap an industry in a substantial way. "

" It helps to look at branding as a challenge that entrepreneurs spend years perfecting. "

" For some people, staying grounded means doing yoga. For others, it's spending time with family. Social media, too, can be a lifesaver. "

" Amongst high unemployment rates, a competitive job market and a shrinking global economy, the emerging social media industry only continues to grow. "

" I often talk about the PayPal mafia out of San Francisco, people that were in PayPal and got out of PayPal and continue to reinvest in other start-ups and create a huge pay-it-forward type of network there. "

" Social media, for all of its limitations, is rarely irrelevant. The stream of updates on your Facebook page, for instance, is algorithmically engineered to be darn-near irresistible. "

" Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. "

" Payfirma has revolutionized the payment process, consolidating mobile, e-commerce and in-store payments under a single solution, much like HootSuite did for social media. "

" An exit is only a success if you set an exit as your primary goal. My primary goal was to build a globally influential tool, to build something from the ground up that could literally change how we communicated in business and individually. "

" Facebook, Twitter and Google have all opened offices in Brazil, recognizing the importance of localizing their products and customer service efforts. "

" Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand. "

" We've all been inundated with so many ingenious, must-have, time-saving apps and tools that we really don't have a second left to spare. "

" LinkedIn and Flickr, among other sites, have already proven freemium can generate revenue in the social media context. "

" No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded. "

" Ultimately, I'd love to see a legacy company that has alumni that come out of it and go on to create other big things. A maple-syrup mafia, a HootSuite mafia. "

Ryan Holmes

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" South America's most populous country, Brazil, is also emerging as one of the region's most social-media savvy. "