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" From its humble origins in college dorm rooms, social media has quietly crept into the boardroom. "
Ryan Holmes
College
Humble
Media
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" Social media, for all of its limitations, is rarely irrelevant. The stream of updates on your Facebook page, for instance, is algorithmically engineered to be darn-near irresistible. "
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" At the most basic level, prioritizing design also represents a practical consideration. It's far easier to design first and engineer later. "
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" Customer service teams at many companies have already embraced social media, often out of necessity. "
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" Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "
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" Amongst high unemployment rates, a competitive job market and a shrinking global economy, the emerging social media industry only continues to grow. "
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" HootSuite never had a big launch. We were lucky to even have office space. "
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" One of the most important principles I've learned is, every so often, just drop everything. Stop racing from one party to the next. "
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" It helps to look at branding as a challenge that entrepreneurs spend years perfecting. "
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" Providing better computer science education in public schools to kids, and encouraging girls to participate, is the only way to rewrite stereotypes about tech and really break open the old-boys' club. "
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" Tech companies have a finite lifespan: For the successful ones, an IPO or exit is never more than a few years off. But by recruiting locally and developing homegrown talent, companies can build something that remains after they're gone. People, skills and a culture of innovation persist. "
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" By monitoring the activity taking place on social networks, retailers can amplify successful marketing and sales strategies and avoid weak tactics which can later be tied back to organizational objectives. "
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" Social media marketers have already shown unusual savvy in executing campaigns in Brazil. "
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" While social media skills were once a 'nice-to-have,' accreditation in the space is becoming a requirement for many of these job titles. Hiring managers and job seekers are realizing that printing stacks of resumes is turning passe, and social media is rising as the new way of generating real-time networking opportunities. "
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" LinkedIn and Flickr, among other sites, have already proven freemium can generate revenue in the social media context. "
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" I grew up off the grid in Vernon, and I saw my parents work hard every day, as teachers but also while farming and building a log home. So from a young age I knew the value of hard work. "
Ryan Holmes
Home
Parents
Work
" One thing I would like to see in Vancouver and Canada is something similar to the PayPal mafia. They were all early employees of PayPal. They all had monster exits with PayPal, and they were able to take their winnings and form a syndicate that co-invests. "
Ryan Holmes
Early
Canada
Monster
" Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email. "
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Workplace
Media
Phone
" As an entrepreneur, the pressures of a startup can be enormous, but it's rarely life or death. "
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" We've all been inundated with so many ingenious, must-have, time-saving apps and tools that we really don't have a second left to spare. "
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" Understanding and respecting your roots is critical not only to winning the tech talent wars but leaving a legacy that transcends bottom lines. "
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Talent
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" Payfirma has revolutionized the payment process, consolidating mobile, e-commerce and in-store payments under a single solution, much like HootSuite did for social media. "
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" As a child, I did what any normal kid who grew up without any electricity would do - I spent countless hours working on a computer wired to my parents' car battery... and learned how to code. This natural passion for computers lead me into the Internet market during the late 1990s and early 2000s. "
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Passion
Car
Child
" Facebook, Twitter and Google have all opened offices in Brazil, recognizing the importance of localizing their products and customer service efforts. "
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" While consumer social like Facebook and Twitter gets the headlines, perhaps the greatest untapped potential for social networking lies in business applications. "
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" For anyone who devours the web on a daily basis, the biggest problem is too much of a good thing. There's so much extraordinary content - from articles to images, videos and Tweets - that it's almost impossible to keep track of it. "
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" By allowing multiple partners to contribute, an open platform can nurture an entire ecosystem of developers and apps. Good products integrate and become great products. Users get a one-stop solution for social needs. "
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Open
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" Tech companies don't exist in a bubble; they draw from and feed into a larger community. Ideally, the relationship is symbiotic. "
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" Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email. "
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" For an older generation of employees, social media often remains misunderstood and underutilized. "
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" Every day I'd come home after school, pop the hood of my mom's car, put alligator clips on the battery, and wire into the house and go play on my computer. If I used it for too long, I'd wear down the car battery, and my mom would be all mad at me the next day. "
Ryan Holmes
Me
School
Day