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" I always believe in backing up a team that is super passionate and loves to work with each other. "
Naveen Tewari
Passionate
Work
Team
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" If you look at the direction that the world is taking from an advertising and marketing point of view, it is significantly becoming a world that's all about video and all about doing things programmatically. Now what AerServ has is best in-class technology in the form of video programmatic... our acquisition of them gives us that capability. "
Naveen Tewari
World
Advertising
Best
" Our business is strong and enjoys high margins. "
Naveen Tewari
Our
Business
High
" As long as you're clear about your goal, failures don't mean it's not going to work. "
Naveen Tewari
Going
You
Work
" In 2007, I was living in San Francisco. I came out of business school, and I was very keen on doing something with a small company. I felt that the market, in general, in mobile phones was just going to explode. "
Naveen Tewari
Doing
Small
School
" InMobi is passionate about pushing the limits of business and mobile technology. "
Naveen Tewari
Passionate
Limits
Business
" I realized that if I had to work with others, I had to align with their vision. "
Naveen Tewari
Had
Align
Work
" Bubbles are created when something positive is happening. People get over-enthusiastic about it and take the tide higher than it should go. The reality is bubbles are required to create an industry. "
Naveen Tewari
Positive
People
Create
" Drying up of capital has different consequences in different environments. "
Naveen Tewari
Consequences
Capital
Up
" PC Internet advertising and mobile advertising - there are some key differences. One, the ability to target is phenomenally high in the mobile space because the information... that one has about the kinds of things that you're doing on the phone is better. "
Naveen Tewari
Advertising
Better
Space
" In tough times, one has to see if the fundamentals of the business are good or not. "
Naveen Tewari
Tough
Tough Times
See
" You get to learn so much while working in another country. "
Naveen Tewari
Get
Learn
You
" Advertising has always been about creating awareness. We started to question that logic. Discovery-led consumption is where we are headed. We are bringing window shopping to the mobile platform. "
Naveen Tewari
Logic
Window
Shopping
" We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet. "
Naveen Tewari
Technology
Need
Build
" We knew we had to think global and think big. Most companies that are emerging don't do that. "
Naveen Tewari
Think Big
Had
Most
" The most important lesson to remember is that failure is inevitable, but so is success, so rebound. "
Naveen Tewari
Success
Remember
Important
" However hard you might try, you can never understand a market like a local person would. "
Naveen Tewari
Understand
You
Never
" I am not a big fan of investors asking for revenues upfront. Investors seeking numbers are being too myopic. However, I personally believe in creating a product with clarity in mind on how one thinks revenues can trickle in. "
Naveen Tewari
Numbers
Believe
Clarity
" InMobi will play a critical role in shaping the future. "
Naveen Tewari
Play
Will
Shaping
" The primary motivation for me is to learn. "
Naveen Tewari
Learn
Primary
Motivation
" The world has many very smart people who are doing interesting and different things, and there is no better way to learn than to interact with them. "
Naveen Tewari
People
Interesting
World
" I don't consider my competition to be companies but entrepreneurship. Entrepreneurship is the freedom to take your own decisions, and that's what we offer. "
Naveen Tewari
Competition
Decisions
Own
" Access to Internet and content should be free for users which can get accommodated by advertisements. "
Naveen Tewari
Internet
Access
Content
" One of the biggest motivation for me and my co-founder was to learn and see what is happening in the market, see what next generation of entrepreneurs are doing. This has been the biggest motivation to investing in start-ups. "
Naveen Tewari
Generation
Learn
Me
" I realized that the journey of entrepreneurship can often be a lonely one. Not everyone wants to believe in or support your vision, and every entrepreneur faces this moment of truth. It's hard to walk away but harder to persevere. "
Naveen Tewari
Vision
Truth
Moment
" As long as you're a company that makes profits, all's good. "
Naveen Tewari
Makes
Long
Good
" Bengaluru's traffic does not allow scope for cycling regularly, but I brave the roads occasionally and take the cycle out to work. "
Naveen Tewari
Brave
Cycling
Roads
" Google created the intent graph. Facebook created the social graph. We are creating the emotional graph. "
Naveen Tewari
Google
Emotional
Facebook
" As technologists, we all write code. "
Naveen Tewari
Write
Code
" Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers. "
Naveen Tewari
Push
Potential
Advertising
" Capital never builds great products. "
Naveen Tewari
Never
Great
Builds