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" Products are a form of speech, and free speech must be fiercely protected, even if we disagree with some of the voices. "

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" It is incredibly powerful if you solve the problem you actually have yourself. It's really tough to develop a good product when you don't have very close proximity to the people who actually use your product. The closest proximity you can have to those people is to be that person. "

" Sometimes, when you're building a company, out of necessity there's just a gazillion things you have to learn and figure out. "

" Shopify was built as a company that could be run remotely anywhere. "

" Given the success rate, if you want to get wealthy, entrepreneurship is a horrible way of doing it. There are significantly easier ways of doing it. "

" To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce. When we kick off a merchant, we're asserting our own moral code as the superior one. But who gets to define that moral code? "

" Commerce is a powerful, underestimated form of expression. We use it to cast a vote with every product we buy. It's a direct expression of democracy. This is why our mission at Shopify is to protect that form of expression and make it better for everyone, not just for those we agree with. "

" Our mantra has been, 'We will not buy a company unless we think the people that make up the company have a better job the day after the acquisition than before.' "

" E-commerce is not an industry; e-commerce is a tactic. "

" If you believe something needs to exist, if it's something you want to use yourself, don't let anyone ever stop you from doing it. "

" I'm always trying to think of ways to make something more efficient. If I have to do something once, that's fine. If I have to do it twice, I'm kind of annoyed. And if I have to do it three times, I'm going to try to automate it. "

" Growing up, I spent my time doing useless stuff looking at computers. "

" It's this concept of 'just fill up a building of smart people.' It sounds so basic, but honestly it might just be the secret behind Shopify's success. We just do that and get out of the way. "

" Computers are the most powerful tools that humanity has ever created. Yet, we treat them largely as a black box; as if it were an alien artifact that magically appeared on desks, in homes, and in our pockets. "

" I find the strongest predictor of people who do well at Shopify is whether they see opportunity as something to compete for, or do they see opportunity as essentially everywhere and unlimited? It's a rough proxy for pessimism and optimism. "

" Being a start-up has nothing to do with the numbers. It's that everyone who works there has the chance to do everything and have an impact. "

" It's not a principle unless it costs you something. "

" Every phase of building a company is really hard. "

" We are at our best when we are at our proudest. Canadians need to harness that confidence in every arena, not just the ice rink. The Maple Leaf stands for quality, thoughtfulness, and innovation, so let's brand it proudly on the things that we've invented, created, and figured out. "

" I got my first computer when I was 6, and I was part of that early generation of children who grew up with computers always being around. I fell in love with them early on. "

" One of the most important tasks as a leader in a startup is to pick the right metric to track. This is often referred to as the 'compass metric' because it will be your compass for growth. It's important to note that 'compass metrics' will likely change over the lifetime of a business. "

" To me, a great company starts with a great product and ends with a great product. "

" I never went to university. "

" All of us in Canada have to be better at making a dollar count, because we have fewer dollars. "

" I think I probably had to start a company, because I don't think I can work for other people. "

" At Shopify, we are trying to make things as simple as possible, but for the business owner, it's not unlike starting your own little shop along Main Street somewhere. "

" Shopify has been a perpetually underestimated company at every point of its history. "

" Our hiring is almost completely built around just going through someone's life story, and we look for moments when they had to make important decisions, and we go deep on those. "

" When the market turns down, a lot of people lose jobs... and that's the time people become entrepreneurs. Downturns end up being the best times to start companies. "

" Change has to be fundamental to a company's culture, or there is no way it can survive. "

" If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with. "