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" Sometimes, when you're building a company, out of necessity there's just a gazillion things you have to learn and figure out. "
Tobias Lutke
Learn
Building
Company
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" Change has to be fundamental to a company's culture, or there is no way it can survive. "
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" Computers are the most powerful tools that humanity has ever created. Yet, we treat them largely as a black box; as if it were an alien artifact that magically appeared on desks, in homes, and in our pockets. "
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" Every phase of building a company is really hard. "
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" My early interactions with VCs were really, really poor. "
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" I care about working on interesting problems, and Shopify is this gift that keeps on giving for working on interesting problems with amazing people. "
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" A lot of people have a great business idea; they just need a little push to make it a reality. "
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" I am a worrier. I tend to do something about what I worry about. "
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" I'm a liberally minded immigrant, leading a predominantly liberal workforce hailing from predominantly liberal cities and countries. "
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" Given the success rate, if you want to get wealthy, entrepreneurship is a horrible way of doing it. There are significantly easier ways of doing it. "
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" No one benefits from us not taking credit for our successes. There is no virtue in allowing kudos to go unclaimed or elsewhere. "
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Credit
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" At Shopify, we are trying to make things as simple as possible, but for the business owner, it's not unlike starting your own little shop along Main Street somewhere. "
Tobias Lutke
Business
Street
Own
" If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with. "
Tobias Lutke
You
Work
Experience
" Different people need different kinds of communication for it to have the same effect. That was something I had to learn. "
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People
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" Being a start-up has nothing to do with the numbers. It's that everyone who works there has the chance to do everything and have an impact. "
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Chance
Who
Numbers
" Everyone loves feeling comfortable. But it's actually completely useless. "
Tobias Lutke
Useless
Feeling
Comfortable
" I never cared a lot for school. "
Tobias Lutke
Lot
Never
School
" We have a lot of really great companies in Canada, and I think there's always been this fear that 'great' in Canada doesn't mean great on a world stage. We need more self-confidence. We are building incredibly good businesses with incredibly good people, being loyal, dedicating themselves to solving important problems. "
Tobias Lutke
Fear
Great
Good
" It is incredibly powerful if you solve the problem you actually have yourself. It's really tough to develop a good product when you don't have very close proximity to the people who actually use your product. The closest proximity you can have to those people is to be that person. "
Tobias Lutke
Powerful
Yourself
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" When the market turns down, a lot of people lose jobs... and that's the time people become entrepreneurs. Downturns end up being the best times to start companies. "
Tobias Lutke
Time
Best
End
" I spent my time, growing up, essentially between two things: technology and retail. I was fascinated by selling and loved the idea of making a profit, but I also spent a lot of time on technology. "
Tobias Lutke
Two
Technology
Time
" I got my first computer at the age of 6. To me, it was magic. By the time I was 12, I wanted to know the secrets behind the wizardry, and that started my journey toward computer programming. This was the early 1990s, when computers weren't built for the mass market. "
Tobias Lutke
Age
Journey
Know
" I find the strongest predictor of people who do well at Shopify is whether they see opportunity as something to compete for, or do they see opportunity as essentially everywhere and unlimited? It's a rough proxy for pessimism and optimism. "
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Find
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" Once you've made peace with the fact that you're hardly ever going to work on anything that you're actually good at, the only thing that you can do is get good very fast on everything you have to do. "
Tobias Lutke
Good
Peace
Fast
" I think I probably had to start a company, because I don't think I can work for other people. "
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" It is my strong belief that computer literacy should be part of our educational system's core curriculum. "
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Core
System
Strong
" Why do Canadians sell themselves short? I've never been able to answer that question. "
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Short
Question
Answer
" Our hiring is almost completely built around just going through someone's life story, and we look for moments when they had to make important decisions, and we go deep on those. "
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Story
Deep
Life
" We need a lot more technically literate people. The computers are the tools that are going to solve essentially all problems, and the people who can use them better will be more effective. "
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Problems
People
" You really want a company that's full of people from all these different backgrounds and then allow them to be creative as possible, come together, and come up with great ideas. "
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Creative
Together
Great
" Commerce is a powerful, underestimated form of expression. We use it to cast a vote with every product we buy. It's a direct expression of democracy. This is why our mission at Shopify is to protect that form of expression and make it better for everyone, not just for those we agree with. "
Tobias Lutke
Powerful
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