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" To me, a great company starts with a great product and ends with a great product. "

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" We are at our best when we are at our proudest. Canadians need to harness that confidence in every arena, not just the ice rink. The Maple Leaf stands for quality, thoughtfulness, and innovation, so let's brand it proudly on the things that we've invented, created, and figured out. "

" We are reluctant to do these bigger acquisitions that are then integrated, especially if they are committed to a certain product that they want to build that we can't guarantee we will keep evolving. "

" I got my first computer when I was 6, and I was part of that early generation of children who grew up with computers always being around. I fell in love with them early on. "

" Everyone loves feeling comfortable. But it's actually completely useless. "

" We're trying to build the largest start-up ever without becoming a big company. "

" Products are a form of speech, and free speech must be fiercely protected, even if we disagree with some of the voices. "

" At Shopify, we are trying to make things as simple as possible, but for the business owner, it's not unlike starting your own little shop along Main Street somewhere. "

" Shopify has been a perpetually underestimated company at every point of its history. "

" What could be more Canadian than working hard to figure out something new and sharing it with the world? The world wants to hear from us! "

" I'm a liberally minded immigrant, leading a predominantly liberal workforce hailing from predominantly liberal cities and countries. "

" If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with. "

" I care about working on interesting problems, and Shopify is this gift that keeps on giving for working on interesting problems with amazing people. "

" Given the success rate, if you want to get wealthy, entrepreneurship is a horrible way of doing it. There are significantly easier ways of doing it. "

" We need a lot more technically literate people. The computers are the tools that are going to solve essentially all problems, and the people who can use them better will be more effective. "

" Computers add convenience to our everyday lives, but we are limited in what we can do with technology others have imagined. The ability for humans to teach machines entirely new things - coding - is nothing short of a superpower. "

" One of the most important tasks as a leader in a startup is to pick the right metric to track. This is often referred to as the 'compass metric' because it will be your compass for growth. It's important to note that 'compass metrics' will likely change over the lifetime of a business. "

" All of us in Canada have to be better at making a dollar count, because we have fewer dollars. "

" Why do Canadians sell themselves short? I've never been able to answer that question. "

" Commerce is a powerful, underestimated form of expression. We use it to cast a vote with every product we buy. It's a direct expression of democracy. This is why our mission at Shopify is to protect that form of expression and make it better for everyone, not just for those we agree with. "

" Different people need different kinds of communication for it to have the same effect. That was something I had to learn. "

" I always loved retail. I love the ideas behind it. I think small-business retail is one of the areas where capitalism works so wonderfully well. "

" You really want a company that's full of people from all these different backgrounds and then allow them to be creative as possible, come together, and come up with great ideas. "

" Our hiring is almost completely built around just going through someone's life story, and we look for moments when they had to make important decisions, and we go deep on those. "

" It's not a principle unless it costs you something. "

" It is incredibly powerful if you solve the problem you actually have yourself. It's really tough to develop a good product when you don't have very close proximity to the people who actually use your product. The closest proximity you can have to those people is to be that person. "

" I got my first computer at the age of 6. To me, it was magic. By the time I was 12, I wanted to know the secrets behind the wizardry, and that started my journey toward computer programming. This was the early 1990s, when computers weren't built for the mass market. "

" I'm ridiculously lucky. "

" No one benefits from us not taking credit for our successes. There is no virtue in allowing kudos to go unclaimed or elsewhere. "

" My early interactions with VCs were really, really poor. "

" I never cared a lot for school. "