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" Our mantra has been, 'We will not buy a company unless we think the people that make up the company have a better job the day after the acquisition than before.' "

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" We are at our best when we are at our proudest. Canadians need to harness that confidence in every arena, not just the ice rink. The Maple Leaf stands for quality, thoughtfulness, and innovation, so let's brand it proudly on the things that we've invented, created, and figured out. "

Tobias Lutke

Confidence

Leaf

Need

" I'm a liberally minded immigrant, leading a predominantly liberal workforce hailing from predominantly liberal cities and countries. "

" It's not a principle unless it costs you something. "

" Once you've made peace with the fact that you're hardly ever going to work on anything that you're actually good at, the only thing that you can do is get good very fast on everything you have to do. "

" Change has to be fundamental to a company's culture, or there is no way it can survive. "

" It is my strong belief that computer literacy should be part of our educational system's core curriculum. "

" I spent my time, growing up, essentially between two things: technology and retail. I was fascinated by selling and loved the idea of making a profit, but I also spent a lot of time on technology. "

" To me, a great company starts with a great product and ends with a great product. "

Tobias Lutke

Company

Product

" I never cared a lot for school. "

" When the market turns down, a lot of people lose jobs... and that's the time people become entrepreneurs. Downturns end up being the best times to start companies. "

" You have to put more of a well-rounded company together to make it in Canada, and I hope the Canadian market is going to be known for these well-performing, solid companies that people can rely on. "

" Sometimes, when you're building a company, out of necessity there's just a gazillion things you have to learn and figure out. "

" If you believe something needs to exist, if it's something you want to use yourself, don't let anyone ever stop you from doing it. "

" I'm against exclusion of any kind - whether that's restricting people from Muslim-majority nations from entering the U.S. or kicking merchants off our platform if they're operating within the law. "

" We are reluctant to do these bigger acquisitions that are then integrated, especially if they are committed to a certain product that they want to build that we can't guarantee we will keep evolving. "

" What could be more Canadian than working hard to figure out something new and sharing it with the world? The world wants to hear from us! "

" All of us in Canada have to be better at making a dollar count, because we have fewer dollars. "

Tobias Lutke

Canada

Dollar

" If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with. "

" At Shopify, we are trying to make things as simple as possible, but for the business owner, it's not unlike starting your own little shop along Main Street somewhere. "

" More and more people are opening online stores and online retail businesses. This market is expanding very, very quickly. "

Tobias Lutke

Retail

Market

" Commerce is a powerful, underestimated form of expression. We use it to cast a vote with every product we buy. It's a direct expression of democracy. This is why our mission at Shopify is to protect that form of expression and make it better for everyone, not just for those we agree with. "

" We have a lot of really great companies in Canada, and I think there's always been this fear that 'great' in Canada doesn't mean great on a world stage. We need more self-confidence. We are building incredibly good businesses with incredibly good people, being loyal, dedicating themselves to solving important problems. "

" I'm always trying to think of ways to make something more efficient. If I have to do something once, that's fine. If I have to do it twice, I'm kind of annoyed. And if I have to do it three times, I'm going to try to automate it. "

" I think I probably had to start a company, because I don't think I can work for other people. "

" I never went to university. "

Tobias Lutke

University

Never

" I care about working on interesting problems, and Shopify is this gift that keeps on giving for working on interesting problems with amazing people. "

" It took about 10 years' time for Shopify to be an overnight success. "

" Every phase of building a company is really hard. "

" I have serious, serious problems with personas - with unauthentic individuals. "

" I'm ridiculously lucky. "

Tobias Lutke

Ridiculously

Lucky