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" To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce. When we kick off a merchant, we're asserting our own moral code as the superior one. But who gets to define that moral code? "

Tobias Lutke

Ideas

Moral

Products

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" You really want a company that's full of people from all these different backgrounds and then allow them to be creative as possible, come together, and come up with great ideas. "

" What could be more Canadian than working hard to figure out something new and sharing it with the world? The world wants to hear from us! "

" Every phase of building a company is really hard. "

" If you believe something needs to exist, if it's something you want to use yourself, don't let anyone ever stop you from doing it. "

" To me, a great company starts with a great product and ends with a great product. "

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Product

" You have to put more of a well-rounded company together to make it in Canada, and I hope the Canadian market is going to be known for these well-performing, solid companies that people can rely on. "

" A lot of the best technologists live and work in Canada, and every once in a while, they are aggregated by a Canadian company, and then suddenly, they're not anymore. But the people are still here - they're just working for American companies to the benefit of American bottom lines. "

" Growing up, I spent my time doing useless stuff looking at computers. "

" Computers are the most powerful tools that humanity has ever created. Yet, we treat them largely as a black box; as if it were an alien artifact that magically appeared on desks, in homes, and in our pockets. "

" Given the success rate, if you want to get wealthy, entrepreneurship is a horrible way of doing it. There are significantly easier ways of doing it. "

" Products are a form of speech, and free speech must be fiercely protected, even if we disagree with some of the voices. "

" It is my strong belief that computer literacy should be part of our educational system's core curriculum. "

" Our hiring is almost completely built around just going through someone's life story, and we look for moments when they had to make important decisions, and we go deep on those. "

" I'm ridiculously lucky. "

Tobias Lutke

Ridiculously

Lucky

" Computers add convenience to our everyday lives, but we are limited in what we can do with technology others have imagined. The ability for humans to teach machines entirely new things - coding - is nothing short of a superpower. "

" Sometimes, when you're building a company, out of necessity there's just a gazillion things you have to learn and figure out. "

" E-commerce is not an industry; e-commerce is a tactic. "

" Once you've made peace with the fact that you're hardly ever going to work on anything that you're actually good at, the only thing that you can do is get good very fast on everything you have to do. "

" We are at our best when we are at our proudest. Canadians need to harness that confidence in every arena, not just the ice rink. The Maple Leaf stands for quality, thoughtfulness, and innovation, so let's brand it proudly on the things that we've invented, created, and figured out. "

" At Shopify, we are trying to make things as simple as possible, but for the business owner, it's not unlike starting your own little shop along Main Street somewhere. "

" In my worldview, time is energy that you can invest in things, and money is energy that you can invest. Time has significantly more leverage than money in terms of how much energy you get out of time. "

" I'm against exclusion of any kind - whether that's restricting people from Muslim-majority nations from entering the U.S. or kicking merchants off our platform if they're operating within the law. "

" Our mantra has been, 'We will not buy a company unless we think the people that make up the company have a better job the day after the acquisition than before.' "

" Why do Canadians sell themselves short? I've never been able to answer that question. "

" All of us in Canada have to be better at making a dollar count, because we have fewer dollars. "

Tobias Lutke

Canada

Dollar

" It took about 10 years' time for Shopify to be an overnight success. "

" We're trying to build the largest start-up ever without becoming a big company. "

" I always loved retail. I love the ideas behind it. I think small-business retail is one of the areas where capitalism works so wonderfully well. "