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" I find that it's not the numbers but the quality of the audience. That's why it got to be such a big thing when I left Microsoft, because I had an interested audience; not huge, but passionate. The passionate ones are the ones who change society. "

Robert Scoble

Society

Find

Change

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" Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only. "

" Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you. "

" Link to your competitors and say nice things about them. Remember, you're part of an industry. "

" Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do. "

" The problem with Flipboard is that it's an app, not the Web, and I keep hoping someone will show me a really well-designed Web app that shows me that the Web can still win. "

" Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it. "

" My favorite computer of all time? The Apple II that got me started, of course. "

Robert Scoble

Started

Time

" Once you become known for one thing, it's easy to become known for a second thing, a third thing, and a fourth thing. "

" Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life. "

Robert Scoble

My Life

Work

" Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg. "

" I get a lot of email, so if you're sending me an email, if you want to rise above the clutter, put something on it: say, 'Hey!' "

Robert Scoble

You

Rise

" If you're in business, and you don't understand how that word of mouth works, you won't be able to take full advantage of it, how to get full adoption by getting that network to talk about you. "

" You see 6,000 times more tech companies in San Francisco than you see in Seattle. All the money is in San Francisco when you look at the venture fund maps. The PR is in San Francisco. The centricity of the industry is in San Francisco. "

" People thought I was an idiot, but I saw social networks were going to be more important, and it turned out to be true. "

" IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true. "

" I happen to be fortunate: I live in San Francisco, and I can afford a $600 phone. Or two of them! "

" I'm so tired of the privacy advocates. "

Robert Scoble

Privacy

Tired

" Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy. "

" I want Facebook to pick the best 20 items to show me every single time I refresh that screen. "

Robert Scoble

Want

Time

" Investors can see that Facebook is feeling old and tired and isn't seeming to be that innovative. "

" On mobile, make sure Facebook's app can know where you are. That not only makes features like Nearby Friends possible but also makes your feed have a few items from your location. "

" Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it. "

" Oh, some day I'll tell you about why I wrote more than 1,500 Gmail filters. They throw away more than 300 emails every day. Every day. It's the best thing I ever did for my productivity. "

" The problem with Microsoft is that it's so committee-driven and slow. "

" Highlight just hasn't proven to be very addictive to either me or my friends. We talk about it often. I keep running it. "

" What's really going on is, on your iPhone, you have 200 apps, and they're all collecting a little data on you. Twitter knows a certain thing, Foursquare knows something else, my Fitbit app knows something else, my Waze app knows something else. "

" It's not enough to have a hacker culture anymore. You have to have a design culture, too. "

" I knew tech was going to be increasingly important in my lifetime, so I focused on it early. "

" This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing. "

" I believe Larry Page is moving Google from an advertising-based company to a commerce-based company. "