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" I'm so tired of the privacy advocates. "

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" I'd try to become known as a world expert on 'something,' to take a small niche you can define. "

" Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don't care about, you'll see more crappy brands that you don't care about in the future, and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc. "

" My favorite computer of all time? The Apple II that got me started, of course. "

" Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do. "

" People thought I was an idiot, but I saw social networks were going to be more important, and it turned out to be true. "

" We are moving into a world where companies will be able to offer us products and services based on our last two hours of activity. This is both exciting and frightening at the same time. "

" My favorite conference so far has been Davos, the World Economic Forum. The people there were really incredible. "

" What's really going on is, on your iPhone, you have 200 apps, and they're all collecting a little data on you. Twitter knows a certain thing, Foursquare knows something else, my Fitbit app knows something else, my Waze app knows something else. "

" I counted how many seconds it takes to get my smartphone out of my pocket, open it up, find the camera app, wait for it to load, and then take a photo. Six to 12 seconds. "

" I find that it's not the numbers but the quality of the audience. That's why it got to be such a big thing when I left Microsoft, because I had an interested audience; not huge, but passionate. The passionate ones are the ones who change society. "

" Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it. "

" I've seen this over and over again: people love it if you step up their experience. No one turns down an upgrade to business class in a plane. "

" Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess. "

" I'd rather deal with a big company, because at least I can sue them, and see them, and know what they're doing. Google, for instance, shows you everything they've collected on you, with a clearly written privacy policy. They tell you what they're doing with it. I'm not scared by that. "

" This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing. "

" Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you. "

" Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg. "

" Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only. "

" The contextual age means we're going to have to go to war on noise. "

" Turn on all security features like two-factor authentication. People who do that generally don't get hacked. Don't care? You will when you get hacked. Do the same for your email and other social services, too. "

" I want Facebook to pick the best 20 items to show me every single time I refresh that screen. "

" The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car. "

" I got lucky because my dad moved us to Silicon Valley before it really was known worldwide as an important tech hub. "

" Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can. "

" The people who can step up my experience are those who have a common set of experiences with people I know. Think about it. How often did a total stranger come into your life to make your evening better? Not very often. But the friend of your friend? That happens all the time. "

" The problem with Microsoft is that it's so committee-driven and slow. "

" The more Zuckerberg knows about you, the more media he will be able to bring you. "

" Highlight just hasn't proven to be very addictive to either me or my friends. We talk about it often. I keep running it. "

" It's amazing when I walk through an expo hall and can't figure out what a company does just by walking past its booth. "

" Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy. "