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" This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing. "

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" My favorite conference so far has been Davos, the World Economic Forum. The people there were really incredible. "

" I get a lot of email, so if you're sending me an email, if you want to rise above the clutter, put something on it: say, 'Hey!' "

" Everyone is on Facebook. It is very rare that I can't find a startup. Out of the 72 Y Combinator startups, almost all of them were on Facebook. "

" I got lucky because my dad moved us to Silicon Valley before it really was known worldwide as an important tech hub. "

" Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy. "

" There's smarter people than me. But you cannot have any one guy running 18 billion-dollar businesses. It just doesn't make sense to me. I've met some extraordinary leaders in my time. They struggle with running one billion-dollar business. "

" The contextual age means we're going to have to go to war on noise. "

" Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only. "

" The people who can step up my experience are those who have a common set of experiences with people I know. Think about it. How often did a total stranger come into your life to make your evening better? Not very often. But the friend of your friend? That happens all the time. "

" My favorite computer of all time? The Apple II that got me started, of course. "

" There's more noise that comes with wearable computing, things that let us take pictures every 30 seconds as we walk around living our lives, and a huge number more photos per person will exist. "

" If you're in business, and you don't understand how that word of mouth works, you won't be able to take full advantage of it, how to get full adoption by getting that network to talk about you. "

" We are moving into a world where companies will be able to offer us products and services based on our last two hours of activity. This is both exciting and frightening at the same time. "

" It's not enough to have a hacker culture anymore. You have to have a design culture, too. "

" Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg. "

" The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car. "

" Never change the URL of your blog. I've done it once, and I lost much of my readership. It took several months to build up the same reader patterns and trust. "

" I'm just an early adopter; I subscribe to more things than normal people and have a high level of inbound and a high level of noise. "

" I knew tech was going to be increasingly important in my lifetime, so I focused on it early. "

" Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do. "

" I'm so tired of the privacy advocates. "

" Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you. "

" Link to your competitors and say nice things about them. Remember, you're part of an industry. "

" Once you become known for one thing, it's easy to become known for a second thing, a third thing, and a fourth thing. "

" I'd try to become known as a world expert on 'something,' to take a small niche you can define. "

" I see something happening in the world, and I want to share it. It's why, during 9/11, I wrote every few minutes what I saw happening. It's why I write about meeting Steve Wozniak or Bill Gates or Larry Page. "

" It's amazing that about 10% of startups couldn't be found on Facebook because they had common names or names that weren't searchable. "

" I believe Larry Page is moving Google from an advertising-based company to a commerce-based company. "

" What's really going on is, on your iPhone, you have 200 apps, and they're all collecting a little data on you. Twitter knows a certain thing, Foursquare knows something else, my Fitbit app knows something else, my Waze app knows something else. "

" I always tell people, start with what you're passionate about. If you truly are passionate, you'll keep it up. "