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" Once you become known for one thing, it's easy to become known for a second thing, a third thing, and a fourth thing. "

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" There's more noise that comes with wearable computing, things that let us take pictures every 30 seconds as we walk around living our lives, and a huge number more photos per person will exist. "

" My favorite conference so far has been Davos, the World Economic Forum. The people there were really incredible. "

" Apple, at its best, isn't a technology leader. "

" The more Zuckerberg knows about you, the more media he will be able to bring you. "

" It's amazing when I walk through an expo hall and can't figure out what a company does just by walking past its booth. "

" I got lucky because my dad moved us to Silicon Valley before it really was known worldwide as an important tech hub. "

" I see something happening in the world, and I want to share it. It's why, during 9/11, I wrote every few minutes what I saw happening. It's why I write about meeting Steve Wozniak or Bill Gates or Larry Page. "

" With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity. "

" Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do. "

" There's smarter people than me. But you cannot have any one guy running 18 billion-dollar businesses. It just doesn't make sense to me. I've met some extraordinary leaders in my time. They struggle with running one billion-dollar business. "

" Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy. "

" Make sure you like, comment and share other people's items. That teaches Facebook what kinds of things you like to see in your feed. "

" Link to your competitors and say nice things about them. Remember, you're part of an industry. "

" It's not enough to have a hacker culture anymore. You have to have a design culture, too. "

" I happen to be fortunate: I live in San Francisco, and I can afford a $600 phone. Or two of them! "

" My favorite computer of all time? The Apple II that got me started, of course. "

" Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it. "

" Investors can see that Facebook is feeling old and tired and isn't seeming to be that innovative. "

" Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only. "

" Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it. "

" It's amazing that about 10% of startups couldn't be found on Facebook because they had common names or names that weren't searchable. "

" Facebook is looking to help you distribute content to who you want to distribute to. Facebook gets a lot better if you put each of your friends into either your 'close friend' or 'acquaintance' list. "

" I counted how many seconds it takes to get my smartphone out of my pocket, open it up, find the camera app, wait for it to load, and then take a photo. Six to 12 seconds. "

" This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing. "

" IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true. "

" Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don't care about, you'll see more crappy brands that you don't care about in the future, and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc. "

" I always tell people, start with what you're passionate about. If you truly are passionate, you'll keep it up. "

" The people who can step up my experience are those who have a common set of experiences with people I know. Think about it. How often did a total stranger come into your life to make your evening better? Not very often. But the friend of your friend? That happens all the time. "

" Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess. "

" If there's a danger at Facebook, it's the assumption that Facebook has us all locked in and we aren't going to go elsewhere. "