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" Link to your competitors and say nice things about them. Remember, you're part of an industry. "

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" The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car. "

" I always tell people, start with what you're passionate about. If you truly are passionate, you'll keep it up. "

" I find that it's not the numbers but the quality of the audience. That's why it got to be such a big thing when I left Microsoft, because I had an interested audience; not huge, but passionate. The passionate ones are the ones who change society. "

" Make sure you like, comment and share other people's items. That teaches Facebook what kinds of things you like to see in your feed. "

" The more Zuckerberg knows about you, the more media he will be able to bring you. "

" I see something happening in the world, and I want to share it. It's why, during 9/11, I wrote every few minutes what I saw happening. It's why I write about meeting Steve Wozniak or Bill Gates or Larry Page. "

" There's smarter people than me. But you cannot have any one guy running 18 billion-dollar businesses. It just doesn't make sense to me. I've met some extraordinary leaders in my time. They struggle with running one billion-dollar business. "

" We are moving into a world where companies will be able to offer us products and services based on our last two hours of activity. This is both exciting and frightening at the same time. "

" What's really going on is, on your iPhone, you have 200 apps, and they're all collecting a little data on you. Twitter knows a certain thing, Foursquare knows something else, my Fitbit app knows something else, my Waze app knows something else. "

" There's more noise that comes with wearable computing, things that let us take pictures every 30 seconds as we walk around living our lives, and a huge number more photos per person will exist. "

" Once you become known for one thing, it's easy to become known for a second thing, a third thing, and a fourth thing. "

" Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can. "

" Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it. "

" Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it. "

" I'd rather deal with a big company, because at least I can sue them, and see them, and know what they're doing. Google, for instance, shows you everything they've collected on you, with a clearly written privacy policy. They tell you what they're doing with it. I'm not scared by that. "

" You see 6,000 times more tech companies in San Francisco than you see in Seattle. All the money is in San Francisco when you look at the venture fund maps. The PR is in San Francisco. The centricity of the industry is in San Francisco. "

" Highlight just hasn't proven to be very addictive to either me or my friends. We talk about it often. I keep running it. "

" This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing. "

" There is a shirt company that is making sensors that go into your clothing. They will watch how you sit, run or ski and give data on that information. "

" Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy. "

" Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don't care about, you'll see more crappy brands that you don't care about in the future, and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc. "

" Photography let me show other people how I saw the world. Math required me to do work that made my head hurt. "

" On mobile, make sure Facebook's app can know where you are. That not only makes features like Nearby Friends possible but also makes your feed have a few items from your location. "

" It's amazing when I walk through an expo hall and can't figure out what a company does just by walking past its booth. "

" Facebook is teachable. If you hide items, you'll see fewer of those kinds of items in the future. Like more items, and you'll see more of those in the future. "

" If there's a danger at Facebook, it's the assumption that Facebook has us all locked in and we aren't going to go elsewhere. "

" Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess. "

" I've seen this over and over again: people love it if you step up their experience. No one turns down an upgrade to business class in a plane. "

" Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg. "

" I want Facebook to pick the best 20 items to show me every single time I refresh that screen. "