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" I invested in Uber in 2011 when it was only in San Francisco. "
Troy Carter
Uber
San Francisco
San
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" When you look at how technology companies are funded, it's not a zero-sum game. It could be 20 investors in one company, and everybody has to work together for the benefit of that company. "
Troy Carter
Technology
Game
Look
" The venture capital world is completely stacked against minority entrepreneurs. "
Troy Carter
Minority
Against
World
" She was a performance artist calling herself Lady Gaga, who had a European dance-club sound and pop-star aspirations - elements that historically haven't mixed. "
Troy Carter
Artist
She
Performance
" It's always boiled down to the quality of your music and the quality of your deal with whoever's distributing your music: There are artists who sold a lot of records and didn't make money because of their deal, and artists who didn't sell nearly as much who made a great living because they own their masters. "
Troy Carter
Quality
Music
Money
" There was a time when radio stations wouldn't play Gaga's music because it was considered dance. Outside of live performances, the Internet became our primary tool to help people discover her music. "
Troy Carter
Dance
Time
People
" We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. "
Troy Carter
Unique
Values
Advertising
" If you look at a company like Uber, a company that so anti-establishment that cab companies are trying to find ways to shut it down, one could compare that to how Public Enemy and NWA went after then-modern society in hip hop. "
Troy Carter
Look
Down
Society
" When your back is against the wall, your brain has to function at a high level. "
Troy Carter
Level
Wall
High
" We called ourselves '2 Too Many' because we only had enough money for one of us. "
Troy Carter
Because
Us
Money
" If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner or later you lose faith in the subscription model. "
Troy Carter
Service
Morning
Faith
" The only two things that ever came naturally to me are music and investing. "
Troy Carter
Music
Me
Things
" There are not a lot of black men in the pop business. "
Troy Carter
Pop
Men
Lot
" I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way. "
Troy Carter
Culture
Just
Love
" Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but it's difficult to actually do the work. "
Troy Carter
People
Lot
Work
" I think piracy itself is going to end up going away. "
Troy Carter
Up
End
Away
" The way it works is the manager's sort of, you know, is like the hub of an artist's career. "
Troy Carter
Career
You
Way
" You have a huge demographic shift that's happening in America. Globally. "
Troy Carter
America
Happening
Huge
" Spotify was one of the first services that actually focuses on the consumer because they don't have to spend hundreds of dollars a year on music. "
Troy Carter
Year
Because
Consumer
" I don't think we're out there aggressively looking for deals. Our strategy is that business follows the creative. We're not out there scouring the marketplace for opportunities. "
Troy Carter
Creative
Think
Business
" You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you can add to the vision - but you just can't make an artist like that. That's like saying Lebron James' high school coach made Lebron James. "
Troy Carter
Vision
Think
Support
" Actors play different characters, so you have to build a new base around each new movie - with few exceptions, most actors don't have a fan base that just follows them around. With musicians, the fan base just goes everywhere they go. "
Troy Carter
Go
New
You
" Exclusives are bad for artists, bad for consumers, and bad for the whole industry. "
Troy Carter
Consumers
Artists
Whole
" Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just because she is who she is. We want them to buy it because it's good. "
Troy Carter
Think
Red
People
" I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of the music industry and how important the songwriter is to the business - I think there needs to be another look at the value chain. "
Troy Carter
Value
Service
Music
" I didn't go to business school. I actually didn't even graduate high school. I ended up with a GED. So everything that I've learned in business, I've learned through experience. "
Troy Carter
Everything
Experience
School
" I'm a very commonsense guy - I just look at the viability of the idea, if I feel the team has the ability to execute the idea. I also look at the investment syndicate, the size of the market, and then a lot of gut married on top of it. "
Troy Carter
Feel
Size
Look
" It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. "
Troy Carter
Fail
Company
Successful
" The most successful people in the world are the ones who thought of that idea that was 'too crazy to work.' "
Troy Carter
Thought
Who
Work
" On the artist side, we made a significant investment in very young artists from the very beginning of their careers and helped them become global superstars. "
Troy Carter
Artist
Beginning
Investment
" A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. "
Troy Carter
Building
Young
Yourself