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" There are not a lot of black men in the pop business. "
Troy Carter
Pop
Men
Lot
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" I come from a place where when you shake someone's hand, it is a deal. "
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" I grew up carrying crates of records for Will Smith and those guys. "
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" Exclusives are bad for artists, bad for consumers, and bad for the whole industry. "
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" I'm a very commonsense guy - I just look at the viability of the idea, if I feel the team has the ability to execute the idea. I also look at the investment syndicate, the size of the market, and then a lot of gut married on top of it. "
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Feel
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Look
" The most successful people in the world are the ones who thought of that idea that was 'too crazy to work.' "
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Thought
Who
Work
" The music industry really has to learn a lesson from the tech industry about what scale means at the end of the day and learning how to monetize. "
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Learning
Lesson
Music
" GaGa is a digital baby - that's how they communicate. There cant be any layers between the artists and their fans. "
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Fans
Artists
Baby
" You're basically competing with the same exact product. Coke and Pepsi are at least in different cans. Lyft and Uber drivers are just swapping out the mustache for the U on the dashboard, depending on which one they're getting the call on. "
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You
Different
Product
" There's less clutter in the beverage category than in the music category. A lot less clutter. "
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Music
Lot
Less
" I'm from the streets, so I look at investing through a very unique lens. "
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Streets
Unique
Investing
" With the 'Born This Way' album, generally we said, how do we find strategic partners that can help us with our vision? Part of that is about putting the music in places people wouldn't normally put music, like with Google and with Gilt. "
Troy Carter
Born
Vision
People
" If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner or later you lose faith in the subscription model. "
Troy Carter
Service
Morning
Faith
" No one has bridged that gap between music and technology yet. "
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Gap
Music
Between
" Our bet is on the future of micronetworks. "
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Our
Future
Bet
" My mom was not able to buy us the expensive Air Jordans, so if I wanted something that was a little bit nicer, my brother and I, we had to go earn money for it. "
Troy Carter
Mom
Brother
Money
" It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down. "
Troy Carter
Company
Then
Off
" Before I even agreed to work with Hennessy and the Privilege Awards, I wanted to do some research on it, look up past winners, and find out more about it. "
Troy Carter
Past
Research
Work
" I said, 'Who said African American founders can't build a billion dollar company?' "
Troy Carter
Build
Company
Dollar
" It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. "
Troy Carter
Fail
Company
Successful
" We called ourselves '2 Too Many' because we only had enough money for one of us. "
Troy Carter
Because
Us
Money
" What's important for that person on the other side of the table, and what's important for the client? "
Troy Carter
Important
Person
Table
" Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most equipped to understand how to use data to further an artist's career. "
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Technology
Tomorrow
Music
" With Gaga - she's not afraid to take chances. You get these dynamic projects because of it. She's completely unafraid. "
Troy Carter
Chances
You
Take
" The more people are listening to music and experiencing it, the more value for both the music companies and the artist, especially when their financial model is built around that . With the music industry, everybody is starting to understand that doesn't begin with a piece of music. "
Troy Carter
Artist
Value
People
" I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way. "
Troy Carter
Culture
Just
Love
" When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who the bad guys in the rooms are - who has the gun in their pocket, who's just going to brandish it, and who's going to actually pull the trigger. So I think that's just a natural instinct that comes with coming from where I come from. "
Troy Carter
Bad
Gun
You
" I still have a day job, so I don't think I'll be a full-time Shark, but if they ever invited me back, I'd be more than happy to do it. "
Troy Carter
Happy
Day
Back
" I think piracy itself is going to end up going away. "
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Up
End
Away
" If you can't see it, you can't be it. "
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You
See
" Technology has long been the driver of growth in the music business from the invention of lacquers, eight-track players, vinyl, cassettes and CDs. "
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Business
Growth
Music