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" I didn't go to business school. I actually didn't even graduate high school. I ended up with a GED. So everything that I've learned in business, I've learned through experience. "
Troy Carter
Everything
Experience
School
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" The only two things that ever came naturally to me are music and investing. "
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" I come from a place where when you shake someone's hand, it is a deal. "
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" I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way. "
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" I said, 'Who said African American founders can't build a billion dollar company?' "
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" I'm a very commonsense guy - I just look at the viability of the idea, if I feel the team has the ability to execute the idea. I also look at the investment syndicate, the size of the market, and then a lot of gut married on top of it. "
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" You go into the venues, and there's a huge drop-off rate in the merch lines. People don't want to miss parts of the concert. "
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" I think piracy itself is going to end up going away. "
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" If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner or later you lose faith in the subscription model. "
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" I had this little rap group, and we were called '2 Too Many'... We used to hang out in front of Jazzy Jeff's record studio every day. "
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" With Gaga - she's not afraid to take chances. You get these dynamic projects because of it. She's completely unafraid. "
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" My mom was not able to buy us the expensive Air Jordans, so if I wanted something that was a little bit nicer, my brother and I, we had to go earn money for it. "
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" Mattel stepped up and changed the face of Barbie. Barbie looks a lot different than she did decades ago. Or even three weeks ago. "
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" I was Jazzy Jeff's assistant. "
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" So many black kids aspire to be entertainers or professional athletes because those are the only role models they see that look like them. There are only 300 jobs in the NBA but an endless amount of opportunities as an entrepreneur. With enough hustle, entrepreneurship opens doors to a world of opportunities. "
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" It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video. "
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" The problem with when you look at eBay is that you can put a pair of Jordans next to a frying pan. It's an altogether different experience compared to having some editorial around it and well-curated experience. "
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" When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who the bad guys in the rooms are - who has the gun in their pocket, who's just going to brandish it, and who's going to actually pull the trigger. So I think that's just a natural instinct that comes with coming from where I come from. "
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" My third hire when I came to Spotify was Tiffany Kumar, who came on as our global head of songwriter relations. The whole idea was to put our heads together and figure out how to build and contribute within the songwriting community. "
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" Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but it's difficult to actually do the work. "
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" I invested in Uber in 2011 when it was only in San Francisco. "
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" Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most equipped to understand how to use data to further an artist's career. "
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