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" It's always boiled down to the quality of your music and the quality of your deal with whoever's distributing your music: There are artists who sold a lot of records and didn't make money because of their deal, and artists who didn't sell nearly as much who made a great living because they own their masters. "

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" When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going to have carpooling; you're going to have these different types of transportation. It's going to be a full ecosystem, but it's not going to be a winner-takes-all. "

Troy Carter

America

You

Magic

" I was Jazzy Jeff's assistant. "

" If a kid goes and buys a CD at Best Buy, we have no idea who the person is, how many times they listen to it, or anything like that. "

" Now we know that if we make a ten min video for YouTube, people will watch it. "

" The problem with when you look at eBay is that you can put a pair of Jordans next to a frying pan. It's an altogether different experience compared to having some editorial around it and well-curated experience. "

" I grew up carrying crates of records for Will Smith and those guys. "

Troy Carter

Records

Will

" I think piracy itself is going to end up going away. "

Troy Carter

End

Away

" I'd like to open doors for underserved communities and minorities in entrepreneurship. "

Troy Carter

Open

Entrepreneurship

" It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video. "

Troy Carter

Important

People

" Fifty-one million likes doesn't mean we're going to sell 51m albums or concert tickets. "

" I thought I was going to be a rapper as a kid and used to hop the train down to Jazzy Jeff's studio for, like, six months straight waiting outside of the studio for the big break, and one day we got in the studio and played our demo for Will and Jeff and quickly learned that we weren't that good. "

" When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place. "

" I come from a place where when you shake someone's hand, it is a deal. "

" People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio. "

" You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you can add to the vision - but you just can't make an artist like that. That's like saying Lebron James' high school coach made Lebron James. "

" When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who the bad guys in the rooms are - who has the gun in their pocket, who's just going to brandish it, and who's going to actually pull the trigger. So I think that's just a natural instinct that comes with coming from where I come from. "

" I found a scrap book that my mom had given to me, and inside was a letter that I wrote to myself at age 19. The letter included my goals and dreams for my life, and even then, I was writing about the management company that I built today. "

" I was brought onboard to strengthen the bridge between Spotify and the music community. "

" I like to compare the attitude and energy of an emerging start-up to that of the early hip-hop era. From working at labels like Bad Boy and Ruff Ryders, walking into the Def Jam offices, A Touch of Jazz and things like that, the vibe is that off making something out of nothing and making things work, and that's what I love about start-ups. "

" As important as hustle is, grit and resilience are equally as important because there's a lot of rejection in our business. "

" Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most equipped to understand how to use data to further an artist's career. "

" Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand the culture. "

" The venture capital world is completely stacked against minority entrepreneurs. "

" You have a huge demographic shift that's happening in America. Globally. "

" I'm from the streets, so I look at investing through a very unique lens. "

" I bring in the record label who distributes the music. "

" Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just because she is who she is. We want them to buy it because it's good. "

" My mom was not able to buy us the expensive Air Jordans, so if I wanted something that was a little bit nicer, my brother and I, we had to go earn money for it. "

" You go into the venues, and there's a huge drop-off rate in the merch lines. People don't want to miss parts of the concert. "

Troy Carter

Concert

Lines

" Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail. "