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" The most successful people in the world are the ones who thought of that idea that was 'too crazy to work.' "
Troy Carter
Thought
Who
Work
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" Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail. "
Troy Carter
Born
Learn
Try
" Spotify was one of the first services that actually focuses on the consumer because they don't have to spend hundreds of dollars a year on music. "
Troy Carter
Year
Because
Consumer
" My biggest frustration is the lack of scale in the music industry. The fact that no one has sold 100 million copies of an album is frustrating. "
Troy Carter
Music Industry
Fact
Frustration
" People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio. "
Troy Carter
Streaming
Whether
Spotify
" A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. "
Troy Carter
Building
Young
Yourself
" I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of the music industry and how important the songwriter is to the business - I think there needs to be another look at the value chain. "
Troy Carter
Value
Service
Music
" I'm a very commonsense guy - I just look at the viability of the idea, if I feel the team has the ability to execute the idea. I also look at the investment syndicate, the size of the market, and then a lot of gut married on top of it. "
Troy Carter
Feel
Size
Look
" When I started Atom Factory, the idea was to do something small yet powerful. That name resonated with the mission. "
Troy Carter
Powerful
Started
Mission
" I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way. "
Troy Carter
Culture
Just
Love
" Exclusives are bad for artists, bad for consumers, and bad for the whole industry. "
Troy Carter
Consumers
Artists
Whole
" Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well. "
Troy Carter
Same
Service
Started
" I'd like to open doors for underserved communities and minorities in entrepreneurship. "
Troy Carter
Like
Open
Entrepreneurship
" To me, as A&R people and as managers, we're in the business of finding talent. It's no different than working with these engineers who just want to make good products. "
Troy Carter
Me
Talent
People
" If a kid goes and buys a CD at Best Buy, we have no idea who the person is, how many times they listen to it, or anything like that. "
Troy Carter
Listen
Best
Idea
" The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the industry has gone through that before. "
Troy Carter
Business
Way
Gone
" I grew up carrying crates of records for Will Smith and those guys. "
Troy Carter
Up
Records
Will
" Music as a whole industry is growing exponentially, but in terms of the actual music file, when you look at the actual value there, to me, 'The Beatles' catalog should be worth more than Spotify. "
Troy Carter
You
Value
Music
" I thought I was going to be a rapper as a kid and used to hop the train down to Jazzy Jeff's studio for, like, six months straight waiting outside of the studio for the big break, and one day we got in the studio and played our demo for Will and Jeff and quickly learned that we weren't that good. "
Troy Carter
Waiting
Thought
Good
" I think, as an industry, we should be supportive of a broad subscription model and not do anything to jeopardize the potential health of the music business - because we're not out of the woods yet. "
Troy Carter
Woods
Business
Think
" With Gaga - she's not afraid to take chances. You get these dynamic projects because of it. She's completely unafraid. "
Troy Carter
Chances
You
Take
" In order to continue the growth, we have to go back to embracing technology and the way that people choose to consume music. "
Troy Carter
Technology
People
Music
" The music industry really has to learn a lesson from the tech industry about what scale means at the end of the day and learning how to monetize. "
Troy Carter
Learning
Lesson
Music
" Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most equipped to understand how to use data to further an artist's career. "
Troy Carter
Technology
Tomorrow
Music
" Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand the culture. "
Troy Carter
Business
Culture
Nobody
" When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place. "
Troy Carter
Place
Great
Think
" When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going to have carpooling; you're going to have these different types of transportation. It's going to be a full ecosystem, but it's not going to be a winner-takes-all. "
Troy Carter
America
You
Magic
" If you can't see it, you can't be it. "
Troy Carter
You
See
" It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down. "
Troy Carter
Company
Then
Off
" What's important for that person on the other side of the table, and what's important for the client? "
Troy Carter
Important
Person
Table
" Being schooled is the same thing as learning, and you can never be too old to have your coattail pulled when you're wrong about something. "
Troy Carter
Same
Wrong
Never