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" Nest really came out of a process where I was trying to design the most connected and the most green home that I knew of. I was curious of just about everything that goes into a home and building a home. "

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" Google has the business resources, global scale and platform reach to accelerate Nest growth across hardware, software and services for the home globally. "

Tony Fadell

Business

Google

Growth

" People buy products, and they want to understand what those things are and how they are applicable to their life. "

" It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing. "

" In Tahoe, you want to be able check on the temperature of the house or turn it on before you get there. Because it's really cold in the winter. "

" I say homes are for families, and you have to make sure you design for the family, not just one person: kids, your wife, your grandparents need to be able to use it. "

" Usually, the biggest companies are not the most dynamic. "

" Nest Thermostat owners like the carbon monoxide link. If Nest Protect's carbon monoxide alarm goes off, the Nest Thermostat automatically turns off the gas furnace. "

Tony Fadell

Nest

Alarm

" I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte. "

" When I was four or five years old, my grandfather showed me how to build things, paint, saw. Through years of fixing bikes, repairing lawn mowers, I learned how things work. "

" It can't be that difficult to build a great thermostat. So I decided to figure out: What would the thermostat for the iPhone generation look like? I got this bug. It really infected my brain. I kept thinking about it. This could be a cool product that matters and a cool product that has a great business. "

" I used to work about 100 hours a week; now it's about 70. But 40 hours? Forget about it. Either you're all in, or your not. "

" At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them. "

" I knew there were all kinds of interesting things going on at Google, but now that I've seen them, my mind has been blown - in a great way. They have all these amazing projects and people that the world doesn't know anything about. I'm like a kid in a candy store - it's an idea factory. "

" While I was designing my home, I was living in different houses all around the world, and I saw thermostats that were just as bad as the ones in the U.S., or houses that needed them but didn't have them. I realised that this was a worldwide problem. I thought, 'Let's fix it.' "

" There are two different types of prototyping. First, the gut sense. You know how far you can take it. Second, you need experts to figure out whether or not it is attainable. "

" No amount of data will tell you if a feature should be in the product, because it doesn't exist. You need to have a very clear leader with a clear point of view... otherwise, you get a mishmash of features and stuff that doesn't make a lot of sense. "

" You start with the right amount of rational and emotional experiences. You have to blend those in your product when you come out. "

" Learning by doing is the only way I know how to learn. "

" Your television has changed, your phone has changed. Why don't these other things you need, that the government tells you you must have in your home, change? "

" Having kids makes you think about the world differently. "

" Well, you can say there is a self driving car. I'm seeing the automation of vehicles. Really, computer-assisted driving. I think that is really interesting to us because we are taking all of the sensors technologies and putting them in cars and making people safer. "

" Thermostats are made by very large companies with no incentive to innovate. Their customers are contractors or HVAC wholesalers, not consumers. So why spend to make them better? It's a good business. "

" Computers are great tools, but they need to be applied to the physical world. "

" I've learnt something from every failure. The products I helped design at the first two companies I worked for were utter failures. But now I know why. "

" I don't want the iPod to be my defining thing. "

" You have to look at why people come and work at Nest. Part of it is that a lot of people here already know each other, but we're also on a mission with a purpose. People are personally motivated by energy or safety. "

" Every person I talk to has a story about how their smoke alarm went off or woke them up with a battery beeping. So you take it off the wall and you take the battery out and say 'screw this.' They hate the products. "

" Most thermostats are built by plumbing companies. But you really need to understand how to build a phone to make them better. "

" Studies have shown that children are less likely to wake up to a horn than the sound of a mother's voice. "

" I learned the power of 'no.' No is really important. Entrepreneurs are told to say 'yes, yes, more, more.' "